Frase
: How to use it, features, and the business problems it solves
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What is Frase?
A platform for researching, writing, and optimizing SEO content that targets both Google ranking and AI-search citation ('the content operating system for AI search'). Beyond top-article analysis, briefs, AI writing, and SEO/GEO scores, it tracks AI Visibility across ChatGPT, Perplexity, and more, plus Content Guard and its own CMS.
Business problems it solves
About "Frase"
What is Frase
Frase is a platform for researching, writing, and optimizing SEO content that aims at both ranking on Google and being cited by AI. It now calls itself "the content operating system for AI search," with the line "Rank on Google. Get cited by AI." From analyzing top-ranking articles to briefs, AI writing, and optimization via SEO/GEO scores, it covers the whole loop in one place.
Frase has broadened from an "AI writing tool" into a "content operating system for AI search." On top of the traditional SEO research → brief → writing → optimization, it adds AI Visibility tracking — monitoring whether AI engines like ChatGPT, Google AI, Perplexity, Claude, and Gemini cite you — plus a GEO (generative-engine optimization) score and llms.txt output.
How to use
Research and write from a keyword, then optimize and publish while watching the scores.
Research
Analyze ~top-20 results to see topics, questions, and gaps to cover.
Write
Draft the body from a brief with AI writing in your brand voice.
Optimize
Refine while watching the SEO score and the GEO score.
Publish & monitor
Publish to a CMS or WordPress etc., then monitor ranking decay and AI citations.
The 7-day free trial needs no credit card. Annual billing is 20% off.
Key features
01SEO research, briefs, AI writing
Scrape top-ranking articles to surface topics, questions, and gaps, and create topic clusters and briefs. AI writing in your brand voice produces not just outlines but full drafts (70+ languages).
02SEO/GEO scores & AI Visibility
Optimize with an SEO score plus a GEO score for generative AI search. It offers daily AI Visibility tracking of whether ChatGPT, Google AI, Perplexity, Claude, and Gemini cite you, AI-crawler monitoring, and llms.txt output.
03Agent, publishing & upkeep
The "Frase Agent" researches, drafts, scores, and prepares publishing (publishing is approval-gated); "Content Guard" detects ranking decay and drafts fixes; plus a site auditor, its own FraseCMS with WordPress/Webflow/Sanity/Wix publishing, backlinks, and internal-link suggestions.
Pricing
There's a 7-day free trial (no credit card). Paid comes in three tiers; figures below are the annual-billing monthly rate (monthly is higher).
| Plan | Monthly (annual/monthly) | Seats/sites | Articles/audits per mo | AI Visibility |
|---|---|---|---|---|
| Starter | $39 / $49 | 1 seat / 1 site | 10 articles + 50 audits | ChatGPT + Google AI |
| Professional (popular) | $103 / $129 | 3 seats / 5 sites | 40 articles + 250 audits | + Perplexity |
| Scale | $239 / $299 | 5 seats / 10 domains | 100 articles + 1,000 audits | + Claude + Gemini |
| Enterprise | Contact sales | Custom | Custom | SSO, white-label, etc. |
The old "Solo / Basic / Team" structure and the $35/mo "Pro Add-On" (unlimited AI words) have been discontinued. Extra seats are $29/mo each; overages are optional pay-as-you-go (off by default). FraseCMS hosting is a separate Free / $19 / $99 ladder, with a free tier included on every plan. Prices are in USD and change, so check the official pricing page for the latest (as of August 2026).
How it differs from other SEO content tools
Frase stands out by looking beyond SEO to AI-search citations (GEO), bundling research, writing, publishing, and monitoring in one. That's a different scope from tools focused on ranking optimization or centered on article generation.
| Aspect | Frase | Surfer | Transcope |
|---|---|---|---|
| Focus | SEO + AI-search content OS | SEO optimization | SEO article writing (Japan) |
| AI search | GEO / AI Visibility | SEO-centric | Rank-check centric |
| Scope | Research → write → publish → monitor | Research + optimize | Articles + competitor/rank |
Alternatives to compare include Surfer, well-regarded for SEO optimization, Japan-made SEO writing tool Transcope, and the marketing execution platform Jasper. If you want to cover both SEO and AI-search citations, and run research through publishing and upkeep in one place, Frase is a strong choice.
Information on this page is based on the official website as of August 2026. Please check the official site for the latest specs and pricing.
