Durable
: How to use it, features, and the business problems it solves
Add bookmark
What is Durable?
An all-in-one AI business builder that generates a business website in ~30 seconds and adds CRM, bookings, payments, and AI marketing. Beyond SEO/GEO and AI blog/brand, AI agents support getting-found through bookings and invoicing. Free tier / Launch from $22. Used by 3M+ businesses.
Business problems it solves
About "Durable"
What is Durable
Durable is an all-in-one AI business builder that generates a business website in about 30 seconds and adds CRM, bookings, payments, and AI marketing. Under the tagline "The complete AI business builder," it goes beyond making a site to supporting getting found, getting booked, and getting paid — with AI agents working in the background. It's used by 3M+ businesses.
Durable has grown from a website generator into an "AI business in a box" that includes CRM, bookings, and payments. Keeping the 30-second site generation and SEO/blog/brand features, it adds a built-in CRM, bookings/calendar sync, payments (paid bookings), lead auto-reply, AI image/ad/logo generation, and GEO/AEO (get found on Google and ChatGPT; llms.txt). The model used is not disclosed.
How to use
Enter your business, generate a site, and run getting-found, bookings, and invoicing.
Generate a site
Enter your business info and a site is generated in ~30 seconds.
Polish & publish
Connect a custom domain and remove Durable branding to publish (paid).
Get found
Get found via AI blog, SEO/GEO, and AI images/ads.
Book & invoice
Manage customers in the CRM and run bookings and payments together.
You can generate and publish for free, but on a ".durable.site" subdomain with Durable branding. A custom domain and removing branding require a paid plan.
Key features
01AI site generation & SEO/GEO
Generate a business site from your info in ~30 seconds. Beyond templates, custom domains, forms, and mobile optimization, it includes SEO (metadata, structured data, sitemap) and GEO/AEO to get found on Google and ChatGPT (llms.txt, AI-search rankings).
02CRM, bookings & payments
A built-in CRM manages customers and leads and auto-replies to leads. It supports bookings/calendar sync and paid bookings (payments), handling getting-found through closing and payment together.
03AI marketing & brand
AI blog writing, an AI image studio, ad/social generation, a logo/brand builder, a business-name generator, an AI chat that knows your business, and competitor analysis — a full set of marketing tools.
Pricing
There's a free plan, and paid comes in two tiers (15% off annual). Figures below are monthly / annual-effective monthly.
| Plan | Monthly (annual) | Highlights |
|---|---|---|
| Free | $0 | .durable.site subdomain with Durable branding |
| Launch (popular) | $25 ($22) | Custom domain, no branding, SEO/GEO, unlimited bookings |
| Grow | $49 ($41) | + 1:1 onboarding, unlimited team, daily AI rankings |
You can generate and publish free, but a custom domain and removing branding require a paid plan (Launch/Grow); custom domains come free with a paid subscription. The model used is not disclosed. Prices are in USD and change, so check the official site for the latest (as of August 2026).
How it differs from other startup/site tools
Durable stands out because it goes beyond site generation into an "operations box" that unifies getting-found, bookings, and invoicing with AI. That's a broader scope than tools focused on design or branding.
| Aspect | Durable | Tailor Brands | Canva |
|---|---|---|---|
| Focus | Site + CRM/bookings/payments | Full business start (incl. US LLC) | General design |
| Getting found | SEO/GEO, AI marketing | Brand-centric | Asset creation |
| Operations | Bookings & invoicing unified | Formation & ops support | Design-centric |
Alternatives to compare include Tailor Brands for a full US business start and general-design Canva. If you want to launch small and fast — from site to getting-found, bookings, and invoicing — Durable is a strong choice.
Information on this page is based on the official website as of August 2026. Please check the official site for the latest specs and pricing.
