SATORI
: How to use it, features, and the business problems it solves
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What is SATORI?
A Japanese marketing automation (MA) tool whose hallmark is "Unknown Marketing"—the ability to reach even anonymous prospects. Just embed a tracking tag to support acquiring, nurturing, and managing prospects. Provided by SATORI Inc., with 1,500+ companies adopting it and chosen even by companies new to MA thanks to its thorough support.
Business problems it solves
About "SATORI"
What is SATORI
SATORI is a Japanese marketing automation (MA) tool provided by SATORI Inc. It supports everything from acquiring prospects to nurturing and managing them. Its biggest feature is "Unknown Marketing" (anonymous-lead marketing)—the ability to reach even anonymous prospects whose names you don't yet know, before they've made an inquiry or signed up. You can start simply by embedding a tracking tag, with no complex database design required. With more than 1,500 companies using it, SATORI is a popular choice for companies adopting MA for the first time.
SATORI is not a product built primarily around generative AI; it is an MA tool strong at surfacing anonymous prospects and automating marketing. This page focuses on its core Unknown Marketing and automation features.
Reaching prospects before you know their name
Standard MA focuses on nurturing prospects after their name is known through an inquiry or download. SATORI's strength is that it can also reach still-anonymous site visitors with pop-ups and push notifications. You can surface the visitors who showed interest but left without doing anything.
The typical focus of MA
- Reaches out only after identification
- Anonymous visitors simply leave
- Setup and design tend to be laborious
SATORI
- Reaches out from the anonymous stage
- Pop-ups and push drive re-visits and identification
- Just embed a tag to start
Features
01Acquire (Unknown Marketing)
- Anonymous tracking & visiting-company list — grasp anonymous visitors and inbound companies
- Pop-ups & push notifications — prompt anonymous prospects to return and act
02Create & nurture
- Web page & form creation — build LPs and forms without code
- Email & step emails — automate nurturing
- Scenarios & personalization — serve content by condition
03Assess & connect
- Scoring & segments — prioritize by lead readiness
- Hot alerts — notify sales of promising activity
- Dashboard & Webhook integration — analysis and external-service integration
How to use
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Set up the tracking tag
Embed a tag on your site to start. No database design is needed.
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Track anonymous visitors
Measure visitor behavior and surface anonymous prospects.
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Acquire with content and forms
Use pop-ups, LPs, and forms to prompt re-visits and identification.
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Nurture with scenarios
Nurture prospects with email, step emails, and scenarios.
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Hand off to sales
Pass high-scoring prospects to sales via hot alerts.
Pricing
For an initial fee of ¥300,000 plus ¥148,000/month~ (annual contract, excl. tax), the base fee includes unlimited online support, hands-on seminars, and a user community. LINE delivery, external-tool integration, and data provision are options (as of August 2026).
Adoption and reputation
new to MA
2026 Winter
MA tool, BtoB category
As the figure that about 90% of new users had never used an MA tool shows, SATORI is strong with companies adopting MA for the first time, and is valued for its thorough support and community.
How it differs from other MA tools
MA tools split between overseas products that emphasize "nurturing after identification" and Japanese products that emphasize "acquisition from the anonymous stage." SATORI stands out for surfacing anonymous prospects and support usable even on first adoption.
| Aspect | SATORI | Overseas MA (HubSpot / Marketo, etc.) | SFA / intent sales |
|---|---|---|---|
| Strength | Acquisition–nurturing of anonymous prospects (MA) | Nurturing identified leads, broad features | Managing deals and sales activity |
| Anonymous prospects | Reaches from the anonymous stage | Mainly after identification | Out of scope |
| Best for | First-time MA, values Japanese support | Large-scale, advanced operations | Sales-driven |
If you want to target "companies considering right now" from a sales angle, Sales Marker; for content SEO, Transcope; for evaluating ad creative, Neurons are comparison/complement options. For companies that want to start by surfacing anonymous prospects and are new to MA, SATORI is a strong choice.
The information on this page is based on content published on the official website as of August 2026. Please check the official website for the latest specifications and pricing.
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