Neurons
: How to use it, features, and the business problems it solves

Last updated: 2026.08.12

# Emotion & Facial Expression Analysis # Marketing

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What is Neurons?

Neurons is a neuroscience-backed AI that predicts and optimizes the attention, memory, and engagement of ads and creative before they go live. It visualizes where people look as a heatmap and predicts with 95%+ accuracy, grounded in 20 years and 300,000 participants' worth of eye-tracking and brain-scan data. It supports frame-by-frame video analysis, object attention tracking, improvement idea generation via Visual Recommendations, and an API. It comes from Denmark-based Neurons, and pricing is quote-based across three packages (Starter, Pro, and Scale).

Business problems it solves

About "Neurons"

What is Neurons

Neurons is a neuroscience-backed AI that predicts and optimizes the "attention, memory, and engagement" of ads and creative before they go live. In just a few clicks, it analyzes the creative you've made before you spend on it, visualizing where people look (attention) as a heatmap. Instead of relying on gut feel, you can judge creative based on data. It comes from Denmark-based Neurons, which claims 95%+ prediction accuracy grounded in 20 years and 300,000 participants' worth of eye-tracking and brain-scan data.

The Neurons Insights screen. Under the headline "Get Clear Creative Insights Without Data Overload," an attention heatmap is overlaid on an ad (Mini Whopper JR), and First Glance shows attention scores for the headline, product, and brand

Source: Neurons official site (the image below is from the same source)

Provider

Neurons (Denmark)

How to use

Just upload the creative before it goes live, and you get predicted results within seconds to a few minutes.

STEP 01

Add your creative

Upload an image or video ad. Pre-launch or mid-production is fine.

STEP 02

The AI predicts

Drawing on its neuroscience database, it predicts attention, memory, and engagement.

STEP 03

Check the heatmap

See where people look as a heatmap. Review scores for the headline, product, and brand too.

STEP 04

Improve and optimize

Generate and validate improvement ideas with Visual Recommendations to build stronger creative.

The biggest advantage is confirming whether creative will work at the production stage, without waiting for post-launch data.

Key features

01Pre-Test

Analyze an ad in a few clicks and get results for attention, memory, and more. You learn what to improve before you launch.

02Insights (heatmaps & scores)

Instantly visualize attention as a heatmap and turn KPIs like attention, engagement, and memory into scores. It analyzes creative on exactly the points a CMO or client is bound to ask about.

03Optimization (Visual Recommendations)

Neurons AI generates validated improvement ideas and new creative directions, showing you how a stronger alternative would look.

04Video support & large-scale analysis

Video ads are also turned into frame-by-frame heatmaps and scores. It supports element-level attention for logos, products, headlines, and more (object attention tracking), bulk scoring of hundreds of assets, and improvement to-dos. You can also embed it in your own tools via the Neurons API.

Pricing

Pricing is quote-based, with three packages that differ mainly in the number of Visual Recommendations and other features (as of August 2026). All packages include unlimited analysis and predictions.

Package	Best for	Key contents
Starter	Teams just getting started	Unlimited analysis & predictions / 500 Visual Recommendations / up to 5 users / CSM & course
Pro	Optimizing multiple campaigns	Everything in Starter + 1,000 Visual Recommendations / Brand kit
Scale	Large-scale, company-wide rollout	Unlimited analysis & predictions / 2,000 Visual Recommendations / SSO / Brand kit / workshop

Pricing is quote-based (Get my quote). No amounts are published on the official site, and the packages differ mainly in the number of Visual Recommendations and whether SSO and a workshop are included. Additional users and additional Visual Recommendations can be expanded via add-ons. Check the latest on the [official site](https://www.neuronsinc.com/pricing).

How it differs from traditional creative testing

The strength of Neurons is that its AI can predict "how creative will be seen" before launch, without waiting for consumer surveys or live A/B tests. You can validate at the production stage, quickly and at scale.

Aspect	Neurons	Traditional creative testing
Timing	Predicts before launch	Post-launch data / time-consuming upfront research
Method	AI predictions trained on neuroscience data	Surveys, A/B tests, and the like
Output	Heatmaps + KPI scores + improvement ideas	Mostly aggregated results
Speed	Seconds to minutes, at large scale	Days to weeks

Creative production itself is done in tools like Canva, and you can pair Neurons with them to validate the impact before launch. For analyzing user behavior on your site, User Insight is a closer fit. For teams that want to confirm whether an ad or creative will work before putting it out, Neurons is a strong option.

FAQ

Q. What does Neurons predict?

It predicts people's attention, memory, and engagement toward ads and creative. Where people look is visualized as a heatmap.

Q. How accurate is it?

The company claims 95%+ prediction accuracy, grounded in 20 years and 300,000 participants' worth of eye-tracking and brain-scan data.

Q. Can it be used for video?

Yes. Video ads can be turned into frame-by-frame heatmaps and scores, and it supports element-level attention tracking and bulk analysis of large volumes of assets.

Q. How much does it cost?

Pricing is quote-based (Get my quote). There are three packages, Starter / Pro / Scale, differing mainly in the number of Visual Recommendations and similar features. Contact the company directly for pricing.

The information on this page is based on what was published on the official site as of August 2026. Features and pricing are subject to change, so check the latest on the Neurons official site.

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