Sales Marker
: How to use it, features, and the business problems it solves
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What is Sales Marker?
Sales Marker is a BtoB sales platform that identifies "the companies looking for you right now" using intent data and supports the entire path to winning deals with autonomous AI. As Japan's first Sales Signal®, it notifies you in real time of companies that searched your set keywords. Based on roughly 5 billion records/day of intent data and information on roughly 8 million key persons, it reaches out across multiple channels such as forms, calls, email, ads, and DMs, and with AI Meeting it handles deal analysis, scoring, and Next Action generation. Adopted by more than 600 companies; pricing is available on request (a free demo is offered).
Business problems it solves
About "Sales Marker"
What is Sales Marker
Sales Marker is a BtoB sales platform that identifies "the companies looking for you right now" using intent data and supports the entire path to winning deals with autonomous AI. It captures rising customer interest (intent) from behavior such as web searches, so you can reach the right person at the right time across multiple channels. As the pioneer of intent sales that first offered "Sales Signal®" in Japan, it has been adopted by more than 600 companies (marking its 5th anniversary in 2026).
Capture "the companies looking now" with intent data
At the core of Sales Marker is intent data (interest data). From roughly 5 billion records of search-behavior data per day, it detects which companies are starting to take interest in what. The data supports three types—your own site visits (1st party), partner media (2nd party), and a vast pool of external records (3rd party)—and notifies you in real time when a company searches for a keyword you set (competitor service names are allowed too).
The flow of signal detection → approach → deal analysis
Detect the signs
- Get notified via Sales Signal®
- Check search keywords and volume
Reach key persons directly
Based on information on roughly 8 million key persons, reach out across multiple channels such as forms, calls, email, ads, and DMs
Analyze the deal
- AI structures and scores the deal
- Automatically suggests the Next Action
It connects everything from "the companies looking now" to "the reason you can win" in a single view, supporting the building of a highly repeatable sales organization.
How to use
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Free demo / inquiry
Request a free demo or materials from the official site, and check the level of demand for your own service.
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Set keywords and targets
Set the search keywords you want to detect (your own and competitors') and your target conditions.
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Receive signals
Companies that searched for your set keywords are notified in real time. You can catch rising interest without missing it.
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Reach out across multiple channels
Based on key-person information, reach out via sequences, forms, calls, email, ads, DMs, and more.
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Analyze deals and improve
Analyze and score deals with AI Meeting, and share the Next Action and winning patterns across your organization.
Features
01Detect
Capture the emergence of demand.
- Sales Signal® — Notifies you of companies that searched your set keywords
- Intent data — Roughly 5 billion records/day, 1st/2nd/3rd party support
- Organization and people data — A clean DB with department and key-person information
02Approach
The right person, at the right time.
- Sequence feature — Automate sales actions triggered by intent
- Multi-channel — Forms, calls, email, ads, DMs
- Message personalization — Generate messages optimized for each company
03Strengthen deals and the organization
Turn results into a system.
- AI Meeting — Structure and score deals, and auto-generate the Next Action
- Winning-pattern learning — Auto-fill BANTC and more to share decision criteria
- Salesforce integration / CRM — Centralize sales data
Pricing
Pricing is not published and is quoted individually according to the scale and purpose of use (as of August 2026). Before adopting, you can check the level of demand for your service with a free demo.
How it differs from other sales enablement tools
Sales Marker stands out as an intent-sales-focused platform that "provides end-to-end support from new prospecting to deal analysis, starting from the customer's 'interest right now'". It suits organizations aiming to shift from sales that rely on activity volume or gut feel to data-driven sales.
| Sales Marker | SATORI | Salesken | |
|---|---|---|---|
| Positioning | Intent-triggered new prospecting + deal analysis | Lead nurturing (MA) | Conversation analysis of deals (conversation intelligence) |
| Strengths | Detects "now" with signals and attacks across many channels | Acquire and nurture anonymous leads | Real-time call analysis and coaching |
| Main aim | Winning new deals and improving win rate | Inbound acquisition | Boosting close rate |
If you emphasize inbound lead nurturing, SATORI is worth comparing; for raising your close rate with deal conversation analysis, Salesken; and for automating CRM data entry, Octolane.
The information on this page is based on content published on the official site as of August 2026. Please check the official site for the latest specifications and pricing.
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