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Duolingo

Duolingo
: How to use it, features, and the business problems it solves

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What is Duolingo?

The world's most-used language-learning app, learning 40+ languages gamified (500M+ learners). From Japanese you can study EN/KO/ZH/FR/ES/DE/IT/PT plus math, music, and chess. The higher Duolingo Max tier adds AI conversation practice (Roleplay, Video Call, Explain My Answer).

Business problems it solves

About "Duolingo"

What is Duolingo

Duolingo is the world's most-used language-learning app, where you learn 40+ languages gamified. Streaks, leagues, and XP make it easy to keep going, and you can study reading, listening, and speaking from a few minutes a day. Run by Duolingo, Inc. (US, NASDAQ-listed), it has 500M+ learners.

Duolingo's character 'Lily' with a video-call icon, an official illustration for the Duolingo Max AI video-call feature
Duolingo Max's AI conversation practice (Video Call with Lily) (source: Duolingo official site)

Duolingo's core is that it makes learning a habit through gamification, while going as far as AI conversation practice. The higher "Duolingo Max" tier adds AI features: Roleplay (converse with AI), Explain My Answer (AI explains mistakes), and a Video Call with the character Lily (Max is mobile-app only).

AI conversation practice is a "Duolingo Max" feature — including Roleplay, Explain My Answer, and Video Call with Lily. At Max's launch, use of OpenAI's GPT-4 was announced; the current official wording is the broader "latest AI technology." Math, music, and chess courses have also been added.

Provider
Duolingo, Inc. (US, NASDAQ-listed)
Category
Gamified language-learning app
Scale
40+ languages, 280+ courses / 500M+ learners
From Japanese
EN/KO/ZH/FR/ES/DE/IT/PT + math, music, chess
Pricing
Free tier / Super, Duolingo Max (paid; JPY shown in-app)

How to use

Pick a course and make a little progress every day.

STEP 01

Pick a course

Choose a language (or math/music) course.

STEP 02

Daily lessons

Do short lessons and build a habit with streaks and XP.

STEP 03

AI conversation practice

Practice with Max's Roleplay, Explain My Answer, and Video Call.

STEP 04

Keep going / certify

Compete in leagues and, if needed, certify with the Duolingo English Test.

The free tier has ads and consumes HP (hearts) on mistakes (migrating to a new "Energy" system). Super has a 1-week free trial.

Key features

01Gamified learning

Streaks, leagues, XP, and gems make daily learning easy to sustain. Short lessons cover reading, listening, and speaking. Beyond 40+ languages, there are math, music, and chess courses.

02Duolingo Max AI features

The higher "Duolingo Max" tier offers Roleplay (converse with AI), Explain My Answer (AI explains mistakes), and a Video Call with the character Lily (mobile-app only) — for practical conversation practice.

03Duolingo English Test (DET)

An online English proficiency test you can take from home in ~1 hour, with results in 2 days, accepted by 6,500+ institutions (a separate service from the learning app).

Pricing

You can start free; paid options are Super and the higher Duolingo Max, with Family plans (up to 6 people).

PlanHighlights
FreeLearn with ads and an HP (hearts) system
SuperAd-free, unlimited HP, 1-week free trial
Duolingo MaxSuper + AI features (Roleplay, Explain My Answer, Video Call) — app only
FamilyShare Super/Max with up to 6 people

The free tier's HP (hearts) is migrating to a new "Energy" system that refills over time and with correct answers. Exact JPY prices aren't public on the web — check in-app purchase listings on the App Store/Google Play or after signing in. Check the official site/app for the latest (as of August 2026).

How it differs from other language-learning services

Duolingo stands out because it makes learning a habit through gamification, is free to start across many languages (plus math/music), and offers AI conversation practice on higher tiers. That's a broader scope than single-focus apps.

AspectDuolingoSpeakBuddyTextbooks/classes
FocusMulti-language gamified learningAI English conversationSystematic study
AIConversation/explanation in MaxAI English conversationLimited
Ease of startingFree, minutes a dayEasy in-appRequires blocks of time

Alternatives to compare include AI-English-focused SpeakBuddy and systematic textbooks/classes. If you want to start many languages gamified for free and add AI conversation practice as needed, Duolingo is a go-to choice.

Information on this page is based on the official website as of August 2026. Please check the official site/app for the latest specs and pricing.

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