Catchy
: How to use it, features, and the business problems it solves
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What is Catchy?
Catchy is one of Japan's largest AI writing assistant tools, provided by DigitalRecipe Inc. Powered by ChatGPT, it lets you quickly generate writing that fits your purpose simply by choosing from 100+ purpose-specific tools for ad copy, articles, documents, emails, brainstorming, and more. It has surpassed 90,000 members and has been featured on NHK, Nippon TV, TBS, and other outlets. Pricing runs from Free ¥0 / Starter from ¥3,000/mo / Pro ¥9,800/mo (unlimited use) / Enterprise, and you can start free with no credit card registration required.
Business problems it solves
About "Catchy"
What is Catchy
Catchy is one of Japan's largest AI writing assistant tools, provided by DigitalRecipe Inc. Powered by ChatGPT (OpenAI), it turns every kind of writing task—ad copy, articles, documents, emails, brainstorming, and more—from "thinking" into "choosing." It has surpassed 90,000 members and has been featured on NHK, Nippon TV, TBS, and other outlets. Its defining strength is that you simply pick from 100+ generation tools tailored to your purpose to quickly create writing that fits the job.
Source: Catchy official site (the images below are from the same source)
How to use
Just choose what you want to write and enter the necessary details. Multiple draft options appear within seconds.
Choose a generation tool
Pick the one that fits your goal from 100+ options—copywriting, article creation, email, and more.
Enter your information
Enter your product name, what you want to convey, article ideas, and the like.
AI generates multiple drafts
ChatGPT proposes several writing drafts suited to your purpose all at once.
Choose and refine
Pick the draft you like and adjust as needed. From "thinking" to "choosing."
No credit card registration is required, and you can start right away for free.
100+ generation tools
You can use 100+ generation tools depending on your purpose. They cover a wide range of scenarios, including advertising, document creation, website building, and sales letters.
01Advertising & copywriting
Easily create attention-grabbing text such as catchphrases and ad copy for listing and flyer campaigns.
02Article & content creation
Just enter the idea for the article you want to write, and it creates SEO-ready text. It supports everything from idea generation to body-copy assistance.
03Ideas & business support
From new business ideas, company names, and YouTube planning to work consultations. It also works as a brainstorming partner. You can even create prompts for image-generation AI (text for AI image creation).
Pricing
You can start on the free plan, and if you want unlimited use, you can choose a paid plan (as of August 2026; tax-inclusive notation follows the official site).
| Plan | Price | What's included |
|---|---|---|
| Free | ¥0 | All generation tools available / 1 project / 10 credits granted monthly / chat support |
| Starter | from ¥3,000/mo | All tools / unlimited projects / additional credit purchases available (100 cr ¥3,000 · 200 cr ¥5,700 · 300 cr ¥8,100) |
| Pro | ¥9,800/mo | Unlimited use / unlimited projects / chat support |
| Enterprise | Contact us | Unlimited + creation of custom generation tools / chat & video support |
Pricing is based on the official notation as of August 2026. The free plan grants 10 credits each month, and paid plans allow additional purchases and unlimited use. Check the latest prices and credit terms on the [official pricing page](https://lp.ai-copywriter.jp/).
How it differs from other AI writing tools
Catchy's strength is that it offers a rich set of purpose-specific Japanese templates (100+), letting even beginners get results just by "choosing." There's no need to master ChatGPT from a blank slate—purpose-specific entry points are ready for you.
| Aspect | Catchy | Using ChatGPT directly |
|---|---|---|
| How it works | Choose a purpose-specific template and fill it in | Design the prompts yourself |
| Japanese | Rich purpose-specific tools in Japanese | General-purpose (requires effort) |
| Beginners | Get results just by "choosing" | Takes some getting used to |
| Pricing | Free to Pro ¥9,800 (unlimited) | Separate structure |
For general-purpose use, ChatGPT is close in scope, and for overseas-style AI writing, Rytr and Writesonic are in a similar space. If you want to quickly produce copy and articles in Japanese that fit your purpose, Catchy is a strong choice.
FAQ
Q. Can I use Catchy for free?
Yes. The Free plan (¥0, no credit card required) gives you access to all generation tools, with 10 credits granted each month. If you want unlimited use, there are paid plans such as Pro (¥9,800/mo).
Q. What kinds of writing can I create?
You can generate a wide range of writing with 100+ tools, including ad copy, SEO articles, documents, emails, YouTube planning, new business ideas, and company names.
Q. Can I use it to create SEO articles?
Yes. With the article creation tool, you just enter the idea you want to write about, and it creates SEO-ready text.
Q. What AI does it use?
It is powered by OpenAI's ChatGPT. Combined with purpose-specific Japanese templates, it lets you quickly generate writing that fits your goal.
The information on this page is based on the content published on the official site as of August 2026. Prices and features are subject to change, so please check the Catchy official site for the latest details.
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