Pic Copilot
: How to use it, features, and the business problems it solves
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What is Pic Copilot?
An AI content-creation tool for e-commerce sellers to make product images, videos and ad creatives. Operated by Neuralnetics, a Singapore company in the Alibaba International (AIDC) group. Beyond background removal, AI backgrounds, virtual try-on and image translation, it now generates product videos and product pages for Amazon/Shopify, plus a natural-language PicCopilot Agent. Japanese UI, free plan (Pcoins credits). Used by 1.5M+ sellers.
Business problems it solves
About "Pic Copilot"
What is Pic Copilot
Pic Copilot is an AI content-creation tool for e-commerce sellers to make product images, videos and ad creatives. It is operated by Neuralnetics, a Singapore company in the Alibaba International (AIDC) group. In addition to image editing such as background removal, AI backgrounds, virtual try-on and image translation, it now extends to product videos, fashion reels and product-page generation for Amazon/Shopify, and includes a natural-language "PicCopilot Agent." It supports a Japanese UI and is used by over 1.5 million sellers.
It is operated by Neuralnetics (Singapore), part of Alibaba International — "developed by Alibaba" is an oversimplification. Also, figures such as "average +54.7% CTR" are marketing claims whose calculation basis is not disclosed. Treat the effect figures as reference values (as of August 2026).
From product images to videos and product pages
Pic Copilot centers on creating, with AI, the visuals a product page or ad needs — all in one place. From a single product image you can swap the background, dress an AI model to create try-on images, or translate product images into other languages. Lately it goes beyond stills to product videos, fashion reels and product-page generation for each marketplace.
Features
01Create & fix images
- Background removal & AI backgrounds — cut out the product, swap the background
- AI model swap & shadows — model try-on images, natural shadows
- Upscaling & bulk — higher resolution, batch-process multiple images
02Try-on & video
- Virtual Try-On — try-on images for clothes, shoes, accessories
- Product Avatars & Fashion Reels — handheld product videos, social reels
- AI Avatars & AI Dubbing — digital humans, multilingual narration
03Translation & e-commerce
- Image Translator — localize product images
- Product-page generation — for Amazon A+, Shopify, WooCommerce
- Templates & Agent — 74,000+ templates, natural-language PicCopilot Agent
How to use
-
Upload a product image
Import the product image you want to edit or generate from.
-
Create with a tool or the Agent
Choose background swap, try-on, video generation, etc., or instruct the Agent in natural language.
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Localize
Translate images or product pages into other languages as needed.
-
Export and use in e-commerce
Export the finished visuals and use them on marketplaces and social.
Pricing
A Pcoins (credit) system, usable from a free plan (USD, annual).
| Plan | Price | Credits (Pcoins) | Highlights |
|---|---|---|---|
| Free | $0 | 25 to start | Try basic AI features |
| Pro | $79.88/yr | 500/mo | Main AI tools |
| Pro+ | $149/yr | 2,000/mo | All AI tools + 74,000+ templates |
The displayed monthly figures are after annual-discount, and billing is actually annual up-front. You can buy additional Pcoins via top-ups, and the first subscription has a 7-day refund guarantee. Prices can change, so check the official site for the latest (as of August 2026).
How Pic Copilot differs from other e-commerce image/ad AIs
Amid many tools focused on image editing or ad banners, Pic Copilot stands out for being e-commerce/marketplace-focused, spanning try-on, product video, product-page generation and localization end to end.
| Aspect | Pic Copilot | Product photo editing (PhotoRoom) | Ad creative (AdCreative.ai) |
|---|---|---|---|
| Purpose | E-commerce images/video/product pages | Product photo editing/backgrounds | Ad banner generation |
| Try-on/video | Strong at virtual try-on & product video | Mainly stills | Mainly banners |
| E-commerce | Product-page generation for Amazon/Shopify | Image output | For ads |
For product-photo editing and background generation, PhotoRoom; for mass ad-creative production, AdCreative.ai; for product-photo generation, Fotographer.ai. For sellers who want to prepare e-commerce product visuals from images through videos and product pages all at once, Pic Copilot is a strong choice.
This page is based on information published on the official site as of August 2026. Please check the official site for the latest specs and pricing.
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