Creati
: How to use it, features, and the business problems it solves
Add bookmark
What is Creati?
Creati, from Creati Inc (US), is a tool that uses AI to generate viral video ads and UGC-style videos for social from a product URL, image, or text. Without filming, you can make avatar videos of a product "in use" and studio-quality product videos, with 500+ avatars, 700+ templates, image generation, and an Ads Agent. It supports multiple models (Veo/Sora/Nano Banana). Credit-based pricing: Basic $9 / Pro $25 / Ultimate $49 / Creator $99 (~33% off annually).
Business problems it solves
About "Creati"
What is Creati
Creati is a tool that, just from a product URL, image, or text, uses AI to generate viral video ads and UGC-style videos for social. Provided by Creati Inc (US), it bills itself as "Go Viral with Creati." Without shooting or booking models, you can make avatar videos of a product "in use" and studio-quality product videos—suited to e-commerce/DTC brands, individual creators, and marketers.
The old "background removal" description differs from the current reality. Creati centers on generating viral video ads and UGC videos, and also does image generation (swapping backgrounds, models, or products is done via the "Swap" feature).
To use it, drop in a product URL or image, pick a model and length, and generate a video. Modes like Sync (URL → video) and Snap (image → video) let you mass-produce vertical videos optimized for social by combining 700+ templates with AI avatars. Swap out the material and you get another variation in the same structure.
Source: Creati official site (the images below are from the same source)
Make "in-use" product videos without filming
Creati's core is that it can use your product as material to make videos of AI avatars using it, and UGC-style videos. It supports 500+ avatars and voices and consistent-character video (Consistent Character Video), letting you mass-produce ad creative that looks like real users introducing a product. It also has an "Ads Agent" to help with ideation.
You can also generate eye-catching visuals of a product from text or images. For e-commerce product pages and social ads, you can create multiple variations in different styles at once.
How to Use
-
Register and log in
Sign up on the official site with email or a Google account.
-
Prepare material
Enter a product URL or image, and text if needed.
-
Choose a mode and model
Pick from Create Video / Create Image / Ads Agent, and specify the AI model and length.
-
Generate and export
Review the generated video/image and download or share to social.
Features
01Create
- Video generation (Sync/Snap) — generate video from URL, image, or text
- Product avatar videos — avatar videos of a product "in use"
- Image generation — generate product visuals from text/images
02Craft
- 500+ avatars & voices, Consistent Character Video — consistent-character videos
- Swap — swap backgrounds, models, or products
- 700+ templates, watermark removal — mass-produce from templates, watermark-free output
03Streamline
- Ads Agent — ad-idea suggestions
- Parallel generation, One-Click Story — generate multiple at once; one-click story creation
- Multi-model — cross Veo 3.1, Sora 2, Nano Banana, and more
Pricing
There is a free tier, and paid plans are credit-based across four tiers. Annual billing is about 33% cheaper. Amounts are in USD.
| Plan | Monthly | Credits/mo | What's included |
|---|---|---|---|
| Basic | $9 | 300 | 700+ templates, product avatar videos, watermark removal |
| Pro (Popular) | $25 | 800 | + Ads Agent, 500+ avatars & voices, 2 parallel generations |
| Ultimate | $49 | 1,600 | + Consistent Character Video, 4 parallel generations |
| Creator | $99 | 3,300 | + 16 parallel generations, priority support, Interactive Agent |
The free plan lets you try it with limited credits and a watermark (details vary on the official site). The previously mentioned "Pro $29 / Business $99 / Enterprise, N videos/month" plan structure differs from the current one—it is now the credit-based Basic / Pro / Ultimate / Creator. Pricing may change, so check the [official pricing page](https://www.creati.studio/) for the latest (as of August 2026).
How it differs from other AI video-ad / UGC tools
Creati's strength is that it can mass-produce avatar and UGC-style viral video ads from a product URL or image. Its target deliverable differs from script-based avatar-video tools.
| Aspect | Creati | HeyGen | TopView |
|---|---|---|---|
| Focus | Product viral videos / UGC ads | Script-based avatar video | Product → ad video |
| Input | URL, image, text | Script, avatar | Product URL, image |
| Traits | Multi-model, avatars, ad-focused | Multilingual avatars | Ad creative |
The script-based-avatar-strong HeyGen, Argil (which grew from avatars to multi-model), the social-video Captions, and the product-photo studio FlairAI are comparison points. If you want to mass-produce viral product ads without filming, Creati is a strong choice.
The information on this page is based on what was publicly available on the official site as of August 2026. Please check the official site for the latest specifications and pricing.
![[2026 Edition] Must-Know AI Tools for E-Commerce Managers: 7 Tools for Automating Product Image Editing and Virtual Model Try-Ons](/_next/image?url=%2Fimages%2Farticles%2Fai-tools-for-ec-managers.png&w=3840&q=75 "[2026 Edition] Must-Know AI Tools for E-Commerce Managers: 7 Tools for Automating Product Image Editing and Virtual Model Try-Ons")