Hailuo AI
: How to use it, features, and the business problems it solves
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What is Hailuo AI?
MiniMax's AI video generator (Hailuo AI) that creates cinematic short videos from text or images, now led by MiniMax's own flagship MiniMax H3 (up to 2K). It offers Omni Reference for consistency and acts as a multi-model hub (Veo/Sora/Nano Banana, etc.). Supports text-to-video and image-to-video.
Business problems it solves
About "Hailuo AI"
What is Hailuo AI
Hailuo AI is MiniMax's AI video-generation platform that creates cinematic short videos from text or images. Known for smooth motion and cinematic expression, it supports text-to-video and image-to-video. As of 2026, its flagship is MiniMax's own newest model, MiniMax H3, and it foregrounds "Omni Reference," which keeps consistency using reference images. Its official site is hailuoai.video.
Hailuo AI has broadened from its own model into a "multi-model hub." Alongside the flagship MiniMax H3 (2K-capable) and the older Hailuo 2.0/2.3, you can also choose third-party models like Veo 3.1, Sora 2, Nano Banana, Seedream, and GPT Image. Omni Reference supports up to 12 reference images to keep characters and subjects consistent. It also supports image and audio generation, not just video.
How to use
Enter text or images, pick a model, and generate a video.
Provide input
Enter text, or images/reference images.
Pick a model
Choose a fitting model like MiniMax H3 (2K/768P).
Generate a video
Generate while keeping consistency with Omni Reference.
Refine & use
Polish with templates and tools, then export and use.
The free plan grants trial credits (centered on Hailuo models). Generation is credit-based, and consumption varies by model, resolution, and seconds. Check the official site for the free plan's watermark and commercial-use terms.
Key features
01Video generation (H3, Omni Reference)
Supports text/image-to-video via the flagship MiniMax H3. With Omni Reference using up to 12 reference images, you can make videos that keep characters and subjects consistent. It also supports the cinematic 21:9 ratio.
02Multi-model, image/audio
Beyond H3 and Hailuo 2.0/2.3, you can choose third-party models like Veo 3.1, Sora 2, Nano Banana, Seedream, and GPT Image. It supports image and audio generation as well as video.
03Templates & tools
Offers a variety of templates — LoveFrame, SnapMorph, Style Switch, CineScope, ASMR, ad-oriented, and more — so you can quickly make videos for your use case.
Pricing
You can start for free; the figures below are the monthly price when billed annually (monthly billing is higher). Plans are credit-based.
| Plan | Monthly (billed yearly) | Monthly credits | Main content |
|---|---|---|---|
| Free | $0 | Trial | Centered on Hailuo models |
| Standard | $8.40 | 1,000 | H3 (2K $0.101/s) |
| Pro | $30.40 | 4,500 | H3 (2K $0.081/s) |
| Master | $71.20 | 10,500 | Third-party models, high volume |
There is also Max ($184/mo billed yearly, 27,000 credits). Annual billing is heavily discounted, and monthly billing is higher (Standard's list price is $14.99/mo). The free plan's watermark and commercial-use terms may change, so check the official site for the latest (as of August 2026).
How it differs from other AI video generators
Hailuo AI stands out as a "multi-model hub" where you can make smooth, cinematic videos using both MiniMax's own H3 and many third-party models. It differs from single-model tools in the breadth of selectable models and in reference-based consistency.
| Aspect | Hailuo AI | Kling | Pika |
|---|---|---|---|
| Focus | Multi-model video generation | High-quality video generation | Special effects, short-form |
| Strength | H3 + third-party models, Omni Reference | Length, texture | Pikaffects, ease |
| Models | Choose from H3, Veo, Sora, etc. | Own model | Own model (Pika 2.5) |
Kling, for high-quality video generation, and Pika, for quick effect-driven creation, make good points of comparison. If you want to make cinematic videos with reference-based consistency while mixing and matching models, Hailuo AI is a strong option.
The information on this page is based on the official site as of August 2026. Please check the official site for the latest specifications and pricing.
