Hailuo AI
: How to use it, features, and the business problems it solves

How to Use

1. Create an account

   Create an account at the official website (hailuoai.video) or via the app. Free credits are granted upon login so you can start generating videos immediately.

2. Choose a generation mode (text or image)

   Select "Text to Video" to generate video from a text prompt, or "Image to Video" to animate an existing image.

3. Enter your prompt and settings

   Describe the scene you want in a prompt, then configure the model (e.g., Hailuo 02), resolution, duration, and other settings.

4. Generate and review

   Start the generation and wait for your video to appear. If you're not satisfied, adjust the prompt and try again.

5. Export and use

   Download the finished video (paid plans: no watermark, commercial use permitted).

Features

• Text to Video

  Generate short videos that match your description simply by entering a text prompt.

• Image to Video

  Input a still image and animate it naturally to produce a video.

• Cinematic quality and smooth motion

  Praised for realistic physics and fluid movement — well suited for trailer-style clips and advertising intros.

• 1080p and high-resolution support

  The latest models (such as Hailuo 02) support native 1080p for sharp, detailed video output.

• Camera movement and cinematography control

  Specify camera motion and visual direction to produce cinematic footage.

• Image generation

  In addition to video, the platform also supports generating static AI images.

• Multiple model options

  Choose from several video generation models based on your desired quality and cost.

Pricing

Pricing is approximate as of June 2026. The credit-based system is priced in USD; exchange rates will affect costs in other currencies. Promotional discounts may change prices at any time. Always check the official pricing page for the latest.

Credits generally do not roll over. A 6-second, 768p generation costs approximately 25 credits; 1080p and longer videos consume more. Commercial use eligibility depends on plan tier.

Pros & Cons

Pros

• Delivers cinematic quality and smooth motion at a competitive price-to-quality ratio
• Versatile: supports both text-to-video and image-to-video generation
• Free credits make it easy to try without commitment
• Paid plans include no watermark and commercial use rights

Cons

• The UI is primarily in English and Chinese; subtle nuances in Japanese prompts may not always translate accurately
• Credits deplete quickly for 1080p or longer videos
• The free plan includes a watermark
• Generation takes time, and multiple attempts are often needed

Reviews & User Feedback

• Hailuo AI is well-regarded among video generation tools: "It delivers a cinematic feel in short clips" and "The price-to-quality ratio is exceptional."
• Creators note that "It's great for trailer-style clips and advertising intros."
• Common drawbacks cited include "Japanese nuances don't always come through," "credits run out quickly," and "the free plan has a watermark."

FAQ

Q. Is Hailuo AI free to use?

Yes. Free credits are granted upon login so you can try video generation. However, the free plan includes a watermark, and commercial use, longer videos, and higher resolutions require a paid plan.

Q. Can I use it in Japanese?

The UI is primarily in English and Chinese. Prompts tend to perform more consistently in English, and subtle nuances in Japanese may not always be captured accurately.

Q. Is commercial use allowed?

Videos generated on paid plans may be used commercially. Always review the latest terms of service before use.

Q. How does it compare to Kling or Sora?

Hailuo AI is recognized for its cinematic quality and strong price-to-quality ratio. Each model has different strengths and cost structures, so most users choose based on the specific requirements of each project.

How Hailuo AI Differs from Other Video Generation AI

For more detailed comparisons, see the individual pages for related services.