SEARCH WRITE
: How to use it, features, and the business problems it solves

What is SEARCH WRITE?

SEARCH WRITE (pronounced "Search Light" in Japanese) is a tool that shows how your company appears in AI search and lets you carry out SEO and LLMO work on a single screen. It was developed by PLAN-B Inc., a Japanese SEO consulting firm, based on its consulting track record and know-how. The official tagline translates to "An LLMO and SEO pro always by your side."

It started as "an SEO tool anyone can use without prior knowledge," covering keyword selection, article planning, ranking reviews and task management. In April 2026 it added two beta features—the "LLMO Dashboard," which measures how your brand is mentioned in AI answers from ChatGPT, Gemini and others, and the "SEO Agent," which automatically runs the cycle from planning to execution (announced on PR TIMES on May 11, 2026). Traditional SEO and AI search optimization (LLMO, GEO, AIO) can now be handled in the same tool.

Beyond the software, every plan comes with a dedicated customer success manager who supports you from goal setting to reviewing results.

Features

Measure how you appear in AI search

• LLMO Dashboard Automatically collects answers from AI such as ChatGPT and Gemini and scores how often your brand and competitors are mentioned. It shows the number of target prompts, your mentions and SOV (prompt coverage) with month-over-month changes, and lets you compare trends against competitors in a chart. You can also see which pages and domains the AI cites in its answers, so you can turn the findings into next actions. The pricing page describes it as "supporting five major AI models with competitor comparison."

Source: SEARCH WRITE official site (sample-data screens; same for the image below)

Run your initiatives automatically

• SEO Agent Generates a keyword strategy from your business and target-audience information and suggests initiatives in order of priority. It automatically handles prompt research, keyword research, competitor analysis and article drafts, then records results after publication and re-suggests the next tasks. You review and adjust the AI's suggestions and add the ones you accept to your task list.

Cover day-to-day SEO work

• Keyword discovery Set one core keyword and it outputs candidate keywords to target based on related terms. Enter a competitor's domain to find keywords to pursue based on the gap with your own site.
• Content planning and research Enter a keyword, target reader, title and description, and it builds an article outline (headings) through a dialogue with generative AI. It also collects data such as word counts and heading structures of top-ranking pages, and outlines can be downloaded to share with outsourced writers.
• AI writing Provide target keywords and your own information to generate an article draft (substantially revamped in March 2026). The official site describes it as "for creating drafts only"—it frees up time for adding originality and polishing readability.
• Reviews and analysis See a list of initiative results, ranking trends per keyword and a summary of GA and GSC data. Spot keywords that need a rewrite on a bubble chart and add them straight to your tasks. Initiatives and results can be exported as a PowerPoint report with one click.
• Project management All initiatives are gathered in a task list that can be filtered by assignee and due date. When a task is done, one click takes you to its results.

How to use

1. Apply for a free demo or free trial From the official site, apply for a free demo with sample data or a free trial using your own site's data (generally one week).
2. Get a walkthrough and try it A representative explains each feature, and you try the interface in the demo environment. You can also connect your actual site data before signing up.
3. Sign up and onboard Submitting the application form starts the contract, and you can keep the data from your trial. A dedicated customer success manager helps you get started—listing the "questions you want AI to recommend you for," designing KPIs and giving basic LLMO/SEO lectures.
4. Measure and run initiatives Measure your current position with the LLMO Dashboard, create tasks from the SEO Agent's suggestions and keyword candidates, execute them, and decide next steps while reviewing numbers in regular meetings.

Pricing

Prices on the official site as of October 2026.

• The Standard plan has a 12-month minimum contract.
• There is no limit on concurrent users, and up to three sites can be registered at no extra cost.
• The free trial is generally one week. Use the free demo if you only want to see the interface with sample data.
• Payment is by credit card or bank transfer (bank transfer for corporations only), per the legal notice under the Act on Specified Commercial Transactions.
• The site states that customer data is not used for AI training.

Strategy & execution outsourcing (BPaaS) plan

For companies without the internal capacity, PLAN-B also offers a plan in which it executes initiatives using both its tool and its people. It combines, month by month, current-state analysis and strategy design, article production (content SEO), AI search optimization (LLMO, AIO, GEO), original survey content, CVR and landing-page improvement proposals, case-study articles and white papers, and user interviews. Progress can be checked on the SEARCH WRITE dashboard, and regular meetings, reporting and in-house capability building are included. Pricing is quoted individually.

Pros and cons

Pros

• Measuring AI search mentions (LLMO Dashboard) and executing SEO work (SEO Agent, article planning, task management) are combined in one tool
• Every plan includes a dedicated customer success manager to consult on KPI design and prioritization
• No limit on users, and up to three sites at no extra cost
• Pricing is published on the official site, making comparison easy
• If you want the work done for you, you can switch to the same company's outsourcing (BPaaS) service

Cons

• ¥100,000/month (excl. tax) plus a ¥100,000 setup fee and a 12-month minimum contract is a heavy burden for individuals and small sites
• The LLMO Dashboard and SEO Agent are betas launched in April 2026, and their contents may change
• AI writing is positioned as a drafting aid; human editing is needed to reach publishable quality
• The free trial is generally only one week

Reviews and reputation

According to the official site, SEARCH WRITE was named a Leader in the SEO tools and content marketing category of "ITreview 2026 Summer" and placed in the TOP 100 of "ITreview Best Software in Japan 2025." It also won in the SEO tools category of "BOXIL SaaS AWARD Summer 2024," hosted by SMARTCAMP Co., Ltd. It reports more than 2,100 adopting companies (as of June 2026, including free users).

Official case studies of companies using the outsourcing (BPaaS) service cite results such as "inquiries increased about fivefold" and "conversions increased 20 times," and user comments on the tool include "reduced in-house workload for analysis and keyword selection" and "traffic grew after reviewing content." These are cases published by the provider, and results vary by company.

SEARCH WRITE vs. other LLMO/GEO tools

If you only want to diagnose AI search exposure, consider ミエルカGEO (Mieruca GEO) or LLMOinsight; to speed up article writing, consider a writing tool such as Transcope. SEARCH WRITE suits companies that want to run measurement, execution and review as one continuous flow.

FAQ

Q. Does SEARCH WRITE support LLMO, GEO and AIO? Yes. The LLMO Dashboard visualizes mentions, share of mentions and first-mention rate for your brand and competitors in answers from generative AI such as ChatGPT and Gemini, and the SEO Agent helps you carry out initiatives such as improving content so that AI is more likely to mention you.

Q. How much does it cost? The Standard plan is ¥100,000/month (excl. tax), with a ¥100,000 setup fee and a 12-month minimum contract (as of October 2026). Outsourcing (BPaaS) is quoted separately.

Q. Can I try it for free? There is generally a one-week free trial. If you just want to see the interface with sample data without connecting your own, you can apply for a free demo.

Q. How many users and sites can I use? There is no limit on concurrent users. Up to three sites can be registered at no extra cost; for more, the provider will make a proposal on request.

Q. What kind of support is included? A dedicated representative supports you on every plan. Initially they help with goal and KPI design, basic LLMO/SEO lectures, feedback on keywords and article structures, and how to use the dashboard; afterwards, regular meetings analyze the numbers and propose next steps. Questions are also handled via chatbot and by your representative.

Provider

SEARCH WRITE is developed and provided by PLAN-B Inc. (headquarters: Shinagawa, Tokyo / Nishi-ku, Osaka). PLAN-B is a web marketing support company centered on SEO consulting, and it says SEARCH WRITE was built on more than 19 years of SEO consulting experience and know-how (per PR TIMES). Inquiries are accepted through the form on the official site.

The information on this page is based on what was published on the official site and in PLAN-B's press release as of October 2026. Features and pricing may change; please check the official site for the latest information.