OtterlyAI
: How to use it, features, and the business problems it solves
Add bookmark
What is OtterlyAI?
OtterlyAI is a content-intelligence / AI-search monitoring platform from Austria that monitors how your brand shows up on AI search and helps you optimize it. Across ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Microsoft Copilot, and Claude, it measures whether your brand is mentioned and your site is cited (Brand Coverage, Brand Mentions, Average Brand Position, Share of AI Voice, Sentiment). Because it analyzes real AI search rather than just LLM output, it can track citation links too. It also covers prompt research, content audits (a predictive score for crawlability, AI-readiness, and citation potential), and GEO optimization recommendations, with API, MCP, and Looker Studio integrations. Pricing starts at $29/mo (Lite), with unlimited team members on all plans and a 7-day free trial. Used by 30,000+ marketers and named a Gartner Cool Vendor.
Business problems it solves
About "OtterlyAI"
What is OtterlyAI
OtterlyAI is a content-intelligence and AI-search monitoring platform that tracks how your brand appears in AI search and helps you optimize for it. Across AI search such as ChatGPT and Perplexity, it measures whether your brand is mentioned and whether your site is cited, then connects those findings to action. Its distinctive trait is that it analyzes actual AI search itself, not just raw LLM output — so it can follow the citation links attached to answers. With approachable pricing and clarity, it is used by more than 30,000 marketers.
It is operated by OtterlyAI GmbH (Austria). The UI is in English, and it was named to Gartner®'s "Cool Vendors in AI for Marketing 2025."
Source: OtterlyAI official site (the images below are from the same source)
ChatGPT, Perplexity, AI Overviews & more
4.8/5 on G2
Named in AI for Marketing
Unlimited users on all plans
Track mentions and citations across AI search
OtterlyAI lets you register "prompts" that mimic real user questions, run them automatically across multiple AI engines, and measure which brands are cited and how often. You can distinguish between "mentions," where a brand is named, and "citations," where your site is used as a source.
Compare your brand and competitors by Brand Mentions and Average Brand Position — see at a glance who shows up in AI answers, how often, and in what rank.
01Measure visibility
- Brand Coverage / Mentions — See the share and count of mentions in conversations as trends, alongside your top five competitors
- Average Brand Position / Share of AI Voice — Your average position within answers, and how much of the citations you hold
- Sentiment — The tone in which AI talks about you
02Measure neutrally and objectively
- Analyzes AI search directly — Rather than looking only at LLM output, it analyzes actual AI search, so you can see the citation links
- Excludes personalization — It avoids personalization from search history and location (Memory RAG) to measure as neutrally and objectively as possible
Research, analysis, and optimization in one
As content intelligence that connects "research, measure, and fix," OtterlyAI supports not just visibility but the actual implementation of improvements.
01AI Prompt Research
- Uncover prompts and intent — Surface the questions, topics, and intent patterns that generate AI answers in your category
02Content Audit
- Predict citation potential — Audit each page for crawlability, AI readability, and how likely it is to be cited, presenting a predicted score and an improvement brief before you publish
03GEO Optimization
- On-page improvement suggestions — Present GEO recommendations page by page to make you more likely to be cited
- Become a trusted source — Support building presence across the PR, earned media, Reddit, Wikipedia, and social channels that AI references
Research → Monitor → Optimize
OtterlyAI connects researching, measuring, and fixing into one flow.
AI Prompt Research
Uncover the prompts, topics, and intent that matter.
AI Search Analytics
Monitor mentions, citations, and Share of AI Voice.
Content Audit
Turn citation potential into a predictive score.
GEO Optimization
Act on concrete steps to earn more citations.
It analyzes real AI search — not just LLM output — so it can track citation links too.
How to use
With a 7-day free trial (no credit card required), you can start your first measurement in about an hour.
-
Register prompts
Register questions your prospects are likely to actually ask an AI (e.g., "What's the best project management tool for remote teams?") as a prompt library.
-
Set competitors and engines
Choose the competitor brands to compare against and the AI engines to track.
-
Review the cross-engine results
Prompts run automatically on each engine, and Share of AI Voice, mention and citation status, and gaps versus competitors are shown on the dashboard.
-
Improve and share
Fix your content following the Content Audit and GEO optimization suggestions, and share reports (via API, MCP, and Looker Studio integration).
Pricing
Pricing comes in four plans — Lite, Standard, Premium, and Enterprise — in US dollars. All plans include unlimited team members, and paying annually saves you about 15%. The base covers the four main engines (ChatGPT, AI Overviews, Perplexity, Copilot), with Claude, AI Mode, and Gemini available as add-ons.
| Plan | Monthly | Highlights |
|---|---|---|
| Lite | $29 | 15 prompts / 4 base engines / unlimited users / 1,000 GEO audits per month / 3 recommendations per month |
| Standard | $189 | 100 prompts / API & MCP / Looker Studio integration / 5,000 GEO audits per month |
| Premium | $489 | 400 prompts / 10,000 GEO audits per month / individual onboarding |
| Enterprise | Custom | Custom prompts and more / dedicated support |
Lite starts at $29/mo, with unlimited team members on all plans. There is a 7-day free trial (no credit card required), and annual billing saves about 15%. Claude, AI Mode, and Gemini are add-ons, and you can also add prompts (+100 for $99/mo). Free GEO tools such as AI keyword research and AI Crawler Simulation are available as well. Prices may change, so check the official site for the latest.
Pricing is based on the official pricing page (USD) as of August 2026.
How it differs from other GEO / AI-search optimization tools
OtterlyAI stands out for an approachable entry point starting at $29/mo, coverage spanning research to monitoring to optimization, and unlimited team members. On top of that, because it analyzes actual AI search rather than doing LLM monitoring, it can follow citation links, and it publishes a suite of free GEO tools too.
| Aspect | OtterlyAI | Enterprise type | Domestic (Japan) tools |
|---|---|---|---|
| Entry price | Affordable from $29/mo | Mid to high | Depends on plan |
| Users | Unlimited on all plans | Often seat-based | Depends on plan |
| What it analyzes | Actual AI search (down to citation links) | Depends on product | Major AIs |
| Language | English UI | Often English UI | Japanese UI |
Among similar overseas mid-market tools, Peec AI is close; for enterprise type, Profound; and for a domestic tool with a Japanese UI, Genview. For the AI search that is monitored itself, see Perplexity. If you want to keep tabs on your citation status in AI search at an affordable price, OtterlyAI is a strong option.
FAQ
Q. What's the difference between LLM monitoring and AI-search monitoring?
LLM monitoring tracks only LLM output, but ChatGPT and AI Overviews also use web search, and their answers come with links and citations. Because OtterlyAI analyzes AI search directly, it can grasp citation links and sources.
Q. Which AIs does it support?
It supports ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Microsoft Copilot, and Claude (the base covers the four main engines; Claude, AI Mode, and Gemini are add-ons).
Q. Why do results differ from what I get searching manually?
AI search personalizes answers based on search history and location (Memory RAG). Because OtterlyAI aims to measure as neutrally and objectively as possible, results can differ from a manual search.
Q. Can I try it for free?
There is a 7-day free trial (no credit card required). Pricing starts at $29/mo for Lite.
Q. Is there an API?
Yes. Via the public API and MCP, you can access brand reports, prompts, citation data, and more.
The provider
OtterlyAI is provided by OtterlyAI GmbH, based in Austria. In the field of AI-search monitoring, it has been recognized by Gartner®'s "Cool Vendors in AI for Marketing 2025" and in G2's Answer Engine Optimization category, among others, and it is used by more than 30,000 marketers worldwide.
Information on this page is based on what was published on the official site as of August 2026. Features and pricing may change, so check the official site for the latest.
