Profound
: How to use it, features, and the business problems it solves
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What is Profound?
Profound is a US-based, full-stack AI marketing platform that measures how a brand is mentioned and recommended across AI search — ChatGPT, Perplexity, Gemini, Google AI Overviews, and more — and drives improvement end to end. Widely regarded as the category leader in AI-search visibility, it offers Answer Engine Insights (Visibility Score, share of voice/rank, citations, brand sentiment, and FactCheck), Prompt Volumes (what millions of people ask AI), Agents (autonomous workers that generate AEO-optimized content and more), and Agent Analytics (how your site is crawled and interpreted by AI). It covers seven engines: ChatGPT, Perplexity, Gemini, Grok, Microsoft Copilot, DeepSeek, and Google AI Overviews. Pricing is Starter $99/mo, Growth $399/mo, and custom Enterprise (English UI).
Business problems it solves
About "Profound"
What is Profound
Profound is a full-stack AI marketing platform, born in the US, that measures how brands are mentioned and recommended across AI search such as ChatGPT and Perplexity — and takes you all the way through to improvement. Regarded as the category leader among tools for visibility in AI search, it is used by major brands worldwide. Its founding premise: "In an era when more than 100 million people search with AI every day, brands that aren't recommended get left behind." Profound goes beyond visualization, using autonomous "Agents" to support the execution of your initiatives as well.
It is operated by Profound (New York, US). The UI is in English, and its strengths lie in overseas and English-language operations.
Source: Profound official site (the images below are from the same source)
ChatGPT, Perplexity, Gemini, and more
(the market size Profound cites)
Growth is $399; 2 months free on annual billing
SSO/SAML supported too
Make visible how AI talks about your company
At the core is "Answer Engine Insights." It lets you grasp how much and in what way your brand appears in AI answers — not just a rank, but a multifaceted view.
01Measure exposure and share
- Visibility Score — Score how often your company appears in AI answers, and track the trend
- Share of Voice / ranking — Visualize your exposure share and rank alongside competitors
- Prompt Volumes — Understand what millions of people are asking AI, and align your strategy with demand
02Dig into the substance
- Citations — Identify the websites AI used as the basis for its answers
- Sentiment — Analyze the tone in which your brand is discussed
- FactCheck — Check whether AI is putting out incorrect information about your company, and correct it
From measurement to execution by Agents
What sets Profound apart is that it doesn't "stop at measuring." Agents that autonomously handle each marketing function take on the execution of your initiatives as well.
Before agents act, see where you and your competitors rank by visibility (Share of Voice). Knowing which queries you win or lose is the starting point for every action.
01Agents (autonomous workers)
- AEO-optimized content generation — Automatically create content that AI is likely to cite, such as FAQ generators and schema generation
- Channel-specific agents — Agents per function, such as Demand Gen, Brand, and Content
02Analysis and prioritization
- Agent Analytics — Track how your site is interpreted and crawled by ChatGPT, Gemini, Claude, Perplexity, and others
- Aim — A background agent that, each week, surfaces the highest-impact initiatives via AI
From measurement to action, without gaps
Profound’s strength is running one loop from understanding demand through measuring, acting, and verifying.
Know demand
Prompt Volumes shows what millions of people ask AI.
Measure
Answer Engine Insights tracks exposure, citations, and sentiment.
Act
Agents autonomously generate and run AEO-optimized content.
Verify
Agent Analytics checks how your site is crawled, then loops back.
Profound’s difference: it doesn’t stop at measuring — agents carry it through to execution.
How to use
The flow is to start from a free AEO report and then move into full operation.
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Get a free AEO report
Enter your brand and you'll get a current-state report across AI Visibility, Source Citations, Brand Sentiment, and Content AEO.
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Open an account and set your measurement targets
Depending on your plan, set the target engines and prompts (anticipated questions).
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Grasp the current state on the dashboard
Check your Visibility Score, SoV, citations, and sentiment, and see the gap with competitors.
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Execute improvements with Agents
Run high-priority initiatives with Agents — generating AEO-optimized content, placing schema, and more.
Pricing
Pricing comes in three plans — Starter, Growth, and Enterprise — in US dollars. Choosing annual billing gets you two months free.
| Plan | Monthly | Main contents |
|---|---|---|
| Starter | $99 | 1 engine (ChatGPT) / 50 prompts / 100 agent credits per month / 1 seat, 1 region, 1 language |
| Growth (popular) | $399 | 3 engines / 100 prompts / 400 agent credits per month / SSO / free trial available |
| Enterprise | Custom | Up to 9 engines / custom prompts, etc. / SSO, SAML, SOC 2 / Slack + 24-hour SLA, multi-brand tracking |
Starter is $99/mo, the popular Growth is $399/mo, and Enterprise is a custom quote. Annual billing gets you two months free. Agents consume credits according to processing complexity, and overages are handled on request. On engines covered, Starter centers on ChatGPT, while Growth and above expand to Perplexity, Google AI Overviews, and more. Amounts may change, so check the official site for the latest.
Pricing is based on the official pricing page (USD) as of August 2026.
How it differs from other GEO / AI-search optimization tools
Profound is characterized by a full-stack setup that handles everything in one — from measurement (Answer Engine Insights) to execution by Agents — along with the breadth of engines it covers and its enterprise readiness. Its scope and setup differ from measurement-only tools or domestic tools with a Japanese UI.
| Aspect | Profound | Measurement-only tools | Domestic GEO tools |
|---|---|---|---|
| Scope | Measurement + execution by Agents | Mostly measurement and visualization | Measurement + improvement suggestions (varies by product) |
| Engines covered | Up to 9 (7+ major) | Varies by tool | Mostly major AIs |
| Setup | Enterprise (SSO/SOC 2) | SMB and up | Japanese UI, domestic support |
| Language | English UI | Varies by tool | Japanese UI |
If you want to use a Japanese UI, domestic options such as Genview, AKARUMI, and DolphinX AIO are closer fits. For the AI search being monitored itself, see Perplexity. If you want to run everything from measurement to execution at an enterprise level, primarily in English-speaking markets, category leader Profound is a strong choice.
FAQ
Q. Which AI engines are supported?
ChatGPT, Perplexity, Gemini, Grok, Microsoft Copilot, DeepSeek, and Google AI Overviews (the number covered varies by plan, up to 9 on Enterprise).
Q. Can I use it in Japanese?
The UI is in English; there is no Japanese UI. If Japanese-language operation is a priority, consider combining or comparing it with domestic tools.
Q. Can I try it for free?
You can check your current state with a free AEO report. The Growth plan also offers a free trial.
Q. What are "Agents"?
They are a mechanism that autonomously handles each marketing function, executing tasks such as generating AEO-optimized content and creating FAQs and schema. They consume credits according to processing complexity.
Q. What about security?
The Enterprise plan is SOC 2 compliant and supports SSO / SAML.
The provider
Profound is provided by Profound, based in New York, US. It got an early start on visibility optimization for AI search (GEO/AEO) and, as the category leader in this field, also hosts "Zero Click," a conference for marketers, among other activities.
Information on this page is based on what was published on the official site as of August 2026. Features and pricing may change, so check the official site for the latest.
