Ideogram
: How to use it, features, and the business problems it solves

How to Use

1. Create an account

   Sign up on the official site (ideogram.ai) using a Google account or similar, complete a simple initial setup, and you can start using it.

2. Enter a prompt

   Enter what you want the image to depict. Specify any text you want included in the image using quotation marks within the prompt (English is most reliable).

3. Set the style and aspect ratio

   Choose the style (realistic / design / 3D, etc.), aspect ratio, and model version.

4. Generate and select

   Press Generate to produce several candidates. Pick the image you like and, if needed, adjust the prompt and regenerate.

5. Edit and export

   Finish with partial edits (Edit), text editing, background removal, upscaling, and more, then download to use.

Features

• High-precision generation of text within images

  Its biggest strength is rendering the text you specify in the prompt within the image without distortion. It's well suited to logos, posters, signs, packaging, and more.

• Strong at design and typography

  Highly praised for design work that combines text and visuals, such as ads, logos, and banners.

• Photorealistic image generation

  Supports a wide range of styles, from realistic photographic looks to illustration and 3D styles.

• Character and style consistency

  Generate multiple images while keeping the same character or style.

• Image editing, background removal, and upscaling

  Includes editing features such as partial post-generation editing, text replacement, background removal, and higher resolution.

• Batch generation

  Higher-tier plans let you generate multiple images at once.

Pricing

Pricing is current as of June 2026. It uses a credit system and is priced in US dollars, so the equivalent in yen will vary with exchange rates. Check the official pricing page for the latest information.

※ Billed annually, Plus is about 25% and Pro is about 30% cheaper. You can also purchase additional credits (top-ups).

Pros & Cons

Pros

• Renders text within images (English) without distortion, making it ideal for logos, posters, and ads
• High design quality and realism, suited to commercial design work
• You can try it on the free plan
• Rich editing features, including background removal, upscaling, and text editing

Cons

• Japanese text rendering is not currently supported (kanji and kana tend to come out distorted)
• The UI is primarily in English
• Because it uses a credit system, large-volume or high-speed generation requires a paid plan

Reviews & Reputation

• It is highly praised for text-in-image design uses, with users saying "the accuracy of English text within images is overwhelming" and "it's invaluable for creating logos and banners."
• While some say "its realistic rendering rivals Midjourney," the point that "you can't add Japanese text" is shared as a caveat among domestic users.
• Many designers and marketers use it alongside Midjourney and Adobe Firefly depending on the task.

FAQ

Q. Is Ideogram free to use?

Yes. The free plan grants a set number of slow credits per week, letting you try image generation. High-speed generation, private generation, and large-volume generation require a paid plan.

Q. Can I add Japanese text to images?

At present, it cannot adequately handle Japanese (kanji and hiragana) text, which often comes out distorted. English text rendering is supported with high precision.

Q. What's the difference from Midjourney?

Both are high-quality image generation AIs, but Ideogram's strengths are the accuracy of text within images and design uses such as logos and posters. If you're creating visuals that include text, Ideogram is a strong choice.

Q. Can I use it commercially?

Paid plans allow commercial use of generated images. Always check the latest terms of service before use.

How Ideogram Differs from Other Image Generation AIs

For a more detailed comparison, please also see the pages for related services.