Recraft
: How to use it, features, and the business problems it solves
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What is Recraft?
A design-focused AI image generator that creates logos, icons, and editable SVG vectors, with strengths in precise in-image text and brand-consistent styles. Its flagship is Recraft V4.1, and it also supports third-party models (Nano Banana/Flux, etc.) and video generation. Both vector and raster output make it suited to ad/marketing assets.
Business problems it solves
About "Recraft"
What is Recraft
Recraft is a design-focused AI image generator for designers that creates not only raster images but also editable vector (SVG) graphics, icons, and illustrations — with brand-consistent styles and precise in-image text. Under the banner "tastefully crafted AI image models," its flagship as of 2026 is Recraft V4.1. Recently it has also added video generation and access to third-party models. It is operated by Recraft (London, UK).
Recraft's strengths are "editable vector (SVG) generation" and "precise text placed exactly where you want it." By importing your brand colors and styles, you can mass-produce assets in a consistent style with no training. In the lineage of Recraft V3 — which once topped an image-generation benchmark — it now offers, alongside its own models, third-party image models like Nano Banana, Seedream, GPT Image, and Flux, and video models like Kling, Veo, Sora, and Seedance.
How to use
Set a style, generate, and finish with vectors and text.
Prepare a style
Import brand images to create a consistent custom style.
Generate
Generate images, vectors (SVG), icons, and illustrations.
Edit & refine
Finish with precise text, background removal, and upscaling.
Export & integrate
Export as SVG, etc.; integrate into your workflow via API.
The free plan limits daily generations; it is non-commercial and output is public (private generations are paid). As a guide, 1 credit = 1 raster image, 2 credits = 1 vector/SVG.
Key features
01Vector/raster generation
In addition to raster generation of photorealistic images and illustrations, it supports editable vector (SVG), icons, and design assets. Precise text placement makes it suited to ad and marketing materials.
02Custom styles & editing
Just import brand images to create a consistent custom style with no training. It includes editing tools such as background removal, region editing (image-to-image), Creative Upscale, and color-palette control.
03Multi-model, video, API
Beyond its own Recraft V4.1, you can use third-party image models like Nano Banana, Seedream, GPT Image, and Flux, and video models like Kling, Veo, Sora, and Seedance. It also supports video generation (Pro and up), API, and parallel generation.
Pricing
You can start for free; the figures below are the monthly price when billed annually (monthly billing is higher). Pro/Teams let you select the credit amount.
| Plan | Monthly (billed yearly) | Credits/mo | Main content |
|---|---|---|---|
| Free | $0 | Small (daily limit) | Personal, non-commercial, public output |
| Basic | $10 | 1,000 | Commercial, private generations, third-party image models |
| Pro (recommended) | $16+ | 2k–16k (selectable) | Basic + video generation, priority |
| Teams | $18+/seat | 2k–16k (selectable) | Pro + shared workspace, SSO |
1 credit = 1 raster image, 2 credits = 1 vector/SVG or mockup, and Creative Upscale is 20 credits. Subscription credits do not roll over (top-up credits never expire, on Basic/Pro). The free plan is non-commercial and output is public. Prices are in USD and subject to change; check the official site for the latest (as of August 2026).
How it differs from other image-generation AIs
Recraft's strengths are editable vector (SVG) generation, precise text, and brand-consistent styles. Unlike general generators focused on aesthetic style, it is suited to creating design assets usable as-is in your work.
| Aspect | Recraft | Midjourney | Adobe Firefly |
|---|---|---|---|
| Focus | Design assets (vector/text) | High-quality image generation | Commercially-conscious generation/editing |
| Strength | SVG, style consistency, precise text | Style, expressiveness | Adobe integration, rights care |
| Use | Logos/icons/ad assets | Art/visuals | Embedding into deliverables |
Midjourney, known for high-quality style, and Adobe Firefly, whose strength is commercial-use consideration, make good points of comparison. If you want to mass-produce ready-to-use design assets — logos, icons, ad materials — in a consistent brand style, Recraft is a strong option.
The information on this page is based on the official site as of August 2026. Please check the official site for the latest specifications and pricing.
