Recraft
: How to use it, features, and the business problems it solves

How to Use

1. Create an account

   Sign up at recraft.ai. The free plan provides daily credits so you can start generating right away.

2. Choose a generation type

   Select raster images (photos or illustrations) or SVG vector output (logos or icons). Direct vector export is one of Recraft's standout features.

3. Enter a prompt and set the style

   Describe what you want in a prompt, then configure style, color, and size. Japanese prompts are supported.

4. Generate and edit

   After generation, edit on the infinite canvas — add elements, make corrections, remove backgrounds, upscale, and more.

5. Export

   Download as PNG, JPG, SVG, or other formats. Exporting as SVG means logos and icons are ready to drop directly into your designs.

Features

• SVG vector image generation

  Generate logos, icons, and illustrations directly in vector format — no quality loss at any scale. Ready for use in design work immediately.

• Consistent brand style generation

  Train on your brand's visual style and tone to produce consistent assets at scale.

• High-quality raster image generation

  Generate high-quality images in a wide range of styles — photorealistic, illustrated, 3D, and more (using the latest models like V4).

• Infinite canvas and editing tools

  Arrange and edit multiple assets side by side on an unlimited canvas.

• Background removal, upscaling, and inpainting

  Essential post-generation editing tools for finishing your work.

• API access

  An API is available for developers to integrate Recraft into their own services and workflows.

Pricing

Pricing as of June 2026. Credit-based, in USD. Exchange rates may affect local currency equivalents. Check the official pricing page for the latest.

※ Annual billing saves approximately 20%. Credits do not roll over; top-up purchases are available. Commercial use requires Basic or above.

Pros & Cons

Pros

• Direct SVG vector generation makes it a strong choice for logo and icon work
• Consistent brand-style asset production at scale
• Top-tier image quality in generation benchmarks
• Japanese prompts are supported

Cons

• Free plan images are public and cannot be used commercially
• UI is primarily in English
• Credit-based pricing can get expensive for high-volume generation

Reviews & Reputation

• "Being able to generate vector logos directly is something no other tool offers" and "perfect for producing brand assets at scale" — widely praised by designers and marketers.
• "V3/V4 quality is excellent — I use it alongside Midjourney" is a common refrain.
• Common caveats: "no commercial use on the free plan" and "English-only UI."

FAQ

Q. Is Recraft free to use?

Yes. The free plan provides a set number of credits each day for generating images. Free-plan generations are public and cannot be used commercially. Commercial use requires Basic or above.

Q. Can I generate vector (SVG) images?

Yes. Logos and icons can be generated directly in SVG vector format, which scales without quality loss — ideal for design work.

Q. Is Japanese supported?

Japanese prompt input is supported. The UI is primarily in English.

Q. How is it different from Midjourney?

Where Midjourney excels at artistic image generation, Recraft is purpose-built for practical design work — with strengths in vector output and consistent brand-style generation.

Recraft vs. Other Image Generation AI

For more detailed comparisons, see the pages for related services.