Leonardo.Ai
: How to use it, features, and the business problems it solves
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What is Leonardo.Ai?
Leonardo.Ai is a creator-first generative AI platform that brings images, video, design, and motion together under a single subscription. Images can be generated with models such as Lucid (Origin/Realism) and Phoenix, and video with Motion, Hailuo, Wan, and others, with support for editing in Realtime Canvas, training your own custom AI model, and a Developer API. Part of the Canva family, its Essential plan is included with Canva Business. Pricing runs Free $0 / Essential $12 / Premium $30 / Ultimate $60 (monthly, token-based), with up to 20% off on annual billing.
Business problems it solves
About "Leonardo.Ai"
What is Leonardo.Ai
Leonardo.Ai is a "creator-first" generative AI platform that brings images, video, design, and motion together under a single subscription. Beyond generating high-quality images from prompts, it packs everything you need to create—video generation, real-time editing (Canvas), and training your own custom AI model. Originally known for image generation, it has since expanded into video and design, and is now offered as part of the Canva family.
Source: Leonardo.Ai official site (the following images are from the same source)
Leonardo.Ai has grown from "image generation" into an integrated platform for images, video, design, and motion. Images can be created with models such as Lucid (Origin/Realism) and Phoenix, and video with models like Motion, Hailuo, and Wan—all accessible across a single subscription. The Essential plan is included with Canva Business.
How to use
Just enter a prompt and pick a model. Once generated, you can edit freely in Canvas.
Describe what you want to make
Specify your image or video idea with a prompt. You can also start from a preset.
Choose a model
Pick the right model for the job—Lucid or Phoenix for images, Motion and others for video.
Generate
Generation consumes tokens. Higher-tier plans include unlimited relaxed generation on supported models.
Edit and train
Refine in Realtime Canvas, and train your own custom AI model if you need one.
The free plan grants 150 tokens per day—plenty to try it out first (no credit card required).
Key features
01Image generation (Lucid, Phoenix)
Generate high-quality images from photorealistic to artistic with models such as Lucid Origin/Realism and Phoenix. Fine-tune the result with presets and quality settings.
02Video generation (Motion, Hailuo, Wan)
Supports video models including Motion 2.0, Hailuo, and Wan. From still images to moving footage, you can create it all on the same platform.
03Realtime Canvas and custom models
Includes a Canvas for drawing and editing in real time, plus "personal AI models" that learn your own style from reference images and more (the number of models you can train increases with your plan).
04API and Canva integration
Embed it in your own service with the Developer API and use the latest models. As part of Canva, the Essential plan is included with Canva Business.
Pricing
The individual (Solo) tier comes in four levels. Annual billing saves up to 20% (as of August 2026, in US dollars, before tax).
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo | 150 fast tokens per day / basic quality / public creations (no credit card) |
| Essential | $12/mo | 8,500 tokens per month / private, high quality / 10 personal AI models, Canva Business included |
| Premium | $30/mo | 25,000 tokens per month / 20 models / unlimited relaxed image generation on supported models |
| Ultimate | $60/mo | 60,000 tokens per month / 50 models / unlimited relaxed image + video generation |
Prices are based on the official listing as of August 2026 (in US dollars, before tax). There are also team plans (Starter $72 / Growth $144) and a pay-as-you-go API (from $5 in credits). Tokens are consumed as you generate, and unlimited relaxed generation applies to select models only. Check the [official pricing page](https://leonardo.ai/pricing) for the latest details.
How it differs from other image/video AI
Leonardo.Ai's strength is that it lets you span images, video, and design on a single subscription, right down to training your own custom model and Realtime Canvas. There's no need to switch tools for each task.
| Aspect | Leonardo.Ai | Single-purpose generative AI |
|---|---|---|
| Coverage | Images, video, design, motion | Images only / video only, etc. |
| Models | Lucid, Phoenix + video models across the board | Often a single model |
| Editing & training | Realtime Canvas, personal AI models | Some focus on generation alone |
| Pricing | Free to Ultimate $60 (token-based) | Varies by vendor |
Leading image generators like Midjourney and Stable Diffusion, and the video agent platform Luma AI, occupy nearby territory. Leonardo.Ai is a strong fit for creators who want to make everything from images to video in one place.
FAQ
Q. Can I use Leonardo.Ai for free?
Yes. The Free plan ($0, no credit card required) grants 150 tokens per day so you can try image generation. If you need more, step up to Essential ($12/mo) or higher.
Q. Can I make video too?
Yes. It supports video models such as Motion, Hailuo, and Wan, and plans like Ultimate offer unlimited relaxed generation on supported models.
Q. Can I use it commercially?
Paid plans allow private creations and support commercial use. See the terms of service for details.
Q. Can I generate in my own art style?
Yes—it supports training personal AI models, so you can create a model in your own unique style from reference images and more (the number you can train varies by plan).
The information on this page is based on what was published on the official site as of August 2026. Models and pricing are subject to change, so check the Leonardo.Ai official site for the latest details.
