Peec AI
: How to use it, features, and the business problems it solves
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What is Peec AI?
Peec AI is a Germany-based "AI search analytics for marketing teams." Across AI search such as ChatGPT, Gemini, Perplexity, Google AI Overviews, AI Mode, and Microsoft Copilot, it measures — once a day per prompt — how often your brand is mentioned (Visibility), where it sits within answers (Position), and how it is described (Sentiment). Beyond brand mentions, it tracks the sources AIs cite at the domain/URL level and suggests concrete actions (G2, LinkedIn, Reddit, digital PR). It supports competitor comparison, segmentation by model/country/tag, and integrations via Looker Studio, REST API, and MCP (Claude and more). All plans include unlimited users. Pricing is Starter $95, Pro $245, Advanced $495, and custom Enterprise (English UI). Used by 3,000+ brands and agencies; 4.9/5 on G2.
Business problems it solves
About "Peec AI"
What is Peec AI
Peec AI is an "AI search analytics" tool for marketing teams. On AI search engines such as ChatGPT and Perplexity, it continuously measures and analyzes how much — and how — your brand is talked about, using three metrics: Visibility (mention rate), Position (placement within the answer), and Sentiment (how you are talked about). Its defining trait is that, rather than cramming in features, it keeps a simple loop running: set prompts, watch your visibility in AI, and act on the top citation sources. It is used by more than 3,000 brands and agencies and holds a 4.9/5 rating on G2.
It is operated by Peec AI GmbH (Germany). The UI is in English, and another notable point is a pricing structure with unlimited users on every plan.
Source: Peec AI official site (the images below are from the same source)
Visibility, Position, Sentiment
Zalando, Hugo Boss, and more
Highly rated for AI search monitoring
Unlimited users on all plans
See yourself as AI does, across three metrics
Peec AI organizes "how you are seen" in AI search into three metrics. Rather than one-off checks, it measures each prompt once a day per selected model, so you can track trends daily.
01Visibility (mention rate)
- How often you appear — Understand how often your brand is mentioned within conversations (chats) and visualize how much you show up
02Position
- Placement in the answer — Understand where you land within an AI's answer and find room to move up
03Sentiment (how you are talked about)
- Tone of the assessment — Understand how AI perceives you, including what is good and what to improve
Trace the citation sources and decide your next move
Peec AI tracks not just brand "mentions" but the "citation sources" AI used as the basis for its answers. It separates a brand name coming up (brand mention) from your own site being referenced (source citation), so you can tell whether AI trusts your content as a source of information.
01Identify the citation sources
- Sources — Understand the domains/URLs AI referenced, along with usage rate and citation frequency. You learn where to focus your GEO strategy
- used vs. cited — Check separately whether a source was used in the answer (used) or its URL was explicitly shown (cited)
02Turn insights into action
- Act on Insights — Suggests concrete moves that make you more likely to be cited, such as "have a profile with reviews on G2," "join discussions on LinkedIn and Reddit," and "get into editorial media through digital PR"
- Competitor comparison & segments — Line up the gap versus competitors, and filter by model, country, and prompt tags (persona / funnel)
From setup to improvement
Peec AI keeps "set up → measure → visualize → act" simple.
Set up prompts
Register the questions customers actually ask AI.
Measure daily
Run once a day on each selected AI model.
Visualize
See Visibility, Position, sources, and Share of Voice.
Act
Work on the sources AI cites — G2, Reddit, PR, and more.
It tracks both brand mentions and cited sources, and shows where to act.
How to use
Set up a workspace in a few minutes and check your visibility score right away.
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Set prompts
Register your brand name and domain, and you get prompt candidates aligned with real search intent. Based on AI's suggestions and search volume, pick the prompts that matter.
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Add competitors and models
Set the competitor brands you want to compare against and the AI models you want to track.
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Check the daily measurements
Visibility, Position, Sentiment, citation sources, and more are measured every day and viewable on the dashboard.
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Act on the insights
Carry out the recommended actions to become more likely to be cited, and share reports (Looker Studio, API, CSV) with your team or clients.
Pricing
Pricing comes in four plans — Starter, Pro, Advanced, and Enterprise — in US dollars. A defining trait is that every plan has unlimited users, so teams and agencies can use it without worrying about headcount.
| Plan | Per month | What's included |
|---|---|---|
| Starter | $95 | 50 prompts / 3 AI models / 1 project / unlimited users / daily measurement |
| Pro (popular) | $245 | 150 prompts / 3 AI models / 2 projects / unlimited users |
| Advanced | $495 | 350 prompts / 3 AI models / 5 projects / unlimited users, detailed reports |
| Enterprise | Custom | All models / unlimited projects / fully customizable prompt measurement / dedicated support |
Every plan has unlimited users and supports daily measurement. From Starter through Advanced you choose 3 AI models to cover, while Enterprise covers all models with unlimited projects. A free trial (Start Free Trial) is also available. Prices may change, so confirm the latest on the official site.
Pricing is based on the official pricing page (USD) as of August 2026.
How it differs from other GEO / AI-search optimization tools
Peec AI's traits are a design that keeps a simple "set → visualize → act" loop running, and pricing with unlimited users on every plan. Unlike feature-heavy tools that tend toward information overload, you can use it focused on the metrics you need. For integrations, it supports a Looker Studio connector, a REST API, and MCP (Claude, Cursor, n8n, and more).
| Aspect | Peec AI | Enterprise-grade | Domestic (Japanese) tools |
|---|---|---|---|
| Positioning | Simple, mid-market | Large enterprise, full-stack | Japanese UI, domestic support |
| Users | Unlimited on all plans | Often seat-based | Depends on the plan |
| Integrations | Looker, API, MCP | Depends on the product | GA4 and others |
| Language | English UI | Often English UI | Japanese UI |
Among comparable overseas full-stack tools, Profound is close; among domestic tools with a Japanese UI, Genview and AKARUMI are close options. For the AI search being monitored itself, see Perplexity. If you want your team or agency to run AI search visibility simply, without worrying about headcount, Peec AI is a strong option.
FAQ
Q. Which AI models are supported?
It supports ChatGPT, Gemini, Perplexity, Google AI Overviews, AI Mode, Microsoft Copilot, and more. Starter through Advanced let you choose 3 models; Enterprise covers all models.
Q. How often is the data updated?
Each prompt is measured once a day, per selected AI model. Because measurement uses the same conditions every day, you can compare trends across dates, models, and regions.
Q. What's the difference between a brand mention and a citation source?
A brand mention is when an AI's answer names your company directly; a citation source is when your own site or content is used to generate the answer. Peec AI tracks both, down to citation frequency per URL.
Q. Can I segment by model or region?
Yes. You can filter by model, country, and prompt tags (persona or funnel stage) — for example, comparing the US and the UK, or the awareness stage and the purchase-intent stage.
Q. Can it integrate with BI / reporting tools?
You can integrate in three ways: the Google Looker Studio connector, the REST API, and MCP (passing visibility data to Claude and others). CSV export is also supported.
The provider
Peec AI is provided by Peec AI GmbH (Germany). It is highly rated in the AI search monitoring space (4.9/5 on G2) and is used by more than 3,000 brands and agencies, including Zalando, Hugo Boss, Squarespace, Brevo, n8n, TUI Group, and WIX.
Information on this page is based on what was published on the official site as of August 2026. Features and pricing may change, so check the official site for the latest.
