Veritas
: How to use it, features, and the business problems it solves
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What is Veritas?
Veritas is a marketing platform from Optivus Corporation Private Limited (New Delhi, India) that combines SEO and AI visibility (LLMO/GEO) in one workspace. It tracks, prompt by prompt, whether ChatGPT, Perplexity, Gemini and Google AI Overviews mention or cite your brand, and lets you draft the page that answers each missed question from your own documents, with a source on every claim. Keyword research, site audits and rank tracking are included in the same subscription; pricing starts at INR 1,500/month (excl. GST) for Starter, and every self-serve plan comes with a 7-day free trial.
Business problems it solves
About "Veritas"
What is Veritas
Veritas is a marketing platform that combines SEO and AI visibility (LLMO/GEO) in one place, built and run by Optivus Corporation Private Limited (Optivus Technologies) in New Delhi, India. It tracks your Google rankings and whether ChatGPT, Perplexity, Gemini and Google AI Overviews mention or cite your brand in their answers, and it carries the work through to drafting the missing pages from your own materials, all in a single workspace.
What sets it apart from measurement-only tools is that once it finds a question where AI does not cite you, you can write the page that answers it on the same screen. Drafts are built from your own product and sales documents, and every knowledge-based claim carries a numbered source. The official site also states clearly that it is not affiliated with Veritas Technologies, the data protection software company.
ChatGPT, Perplexity, Gemini, AI Overviews
Manual checks any time
Blog posts, case studies, FAQs, press releases, etc.
Excl. GST, 7-day free trial
Check, prompt by prompt, whether you show up in AI answers
From the keywords you track, Veritas automatically prepares the questions (prompts) that buyers are likely to ask AI, spread across the awareness, comparison and evaluation stages. You can add or edit prompts, and each one is run against ChatGPT, Perplexity, Gemini and Google AI Overviews. Veritas records whether the answer named you, which sources it used instead, and where you placed relative to competitors.
Source: product video on the home page of the Veritas official site (the same applies to the screen images below)
Each prompt is re-checked automatically about every two weeks, and you can re-run it on the spot whenever you want to check, for example right after publishing an article. Because you see a trend rather than a one-off snapshot, you can tell whether citations increased before and after a change. Results are recorded separately for each engine, and your share of AI answers (Share of Voice) against the competitors you name is shown over time.
See exactly which pages are being cited
Knowing only whether you "appear or not" does not tell you what to do next. The Veritas Sources screen lists the pages AI engines cited when answering your tracked prompts, along with how many times each was shown, which engines cited it, and when it was last seen. Pages on your own site carry a "Your site" label, so you can see which of them are doing the work.
The list includes not only your own pages but also competitors' pages and third-party review sites and forums. The official site describes it as the screen for understanding which content is earning citations and which gaps need closing.
The official product video also shows an AI Accuracy screen that checks what AI assistants say about you against your own records. In the example, it detects an incorrect AI answer, "Veritas has no free trial", and moves on to drafting the correct wording.
Turn uncited questions straight into article drafts
Questions where AI named your competitors but not you appear in AI Content Ideas as candidates you can win by writing. Each candidate shows whether you were mentioned, which competitors were cited instead, your rank, and a reason it can win, such as "your existing guide already covers most of it", and you can go straight to a draft from "Open draft".
The AI writer does not draft from general web information but from a knowledge graph built from the product, sales and marketing documents you upload. Knowledge-based claims carry numbered sources, and clicking one opens the relevant part of the original document. The official site explains that claims your materials cannot support are left out rather than written.
A finished article shows the completion status of each step (research, outline, writing, checking and cover image), its SEO score, how many of the questions searchers commonly ask it answers, and the sources it drew on. In the example on the right, an article targeting a keyword with 4,400 searches a month has an SEO score of 86, covers 9 of 10 questions, and is waiting for review before scheduling.
In the editor, a 0–100 score covering readability, keyword coverage, heading structure, internal linking and search intent updates as you write, and low-scoring items can be fixed with one click. You can rewrite just the passage you select, and every version is saved with a diff.
How to use it
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Start the free trial and register your site
Choose a plan, set up a payment method (card, UPI Autopay or bank e-mandate) and start the 7-day trial. Nothing is charged during the trial, and the first payment is scheduled for the day it ends. For the trial, you choose one SEO domain to analyse.
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Load your own documents
When you upload product, sales and marketing documents, Veritas extracts the products, capabilities and the relationships between them to build a knowledge graph. Because the AI writer drafts from this graph, the more accurate the documents you prepare up front, the more ground it can cover with sourced claims.
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Set up keywords, competitors and the questions AI gets asked
Register the keywords and competitor domains to track. AI visibility prompts are generated automatically from your keywords, and you can add or edit them within your plan's limit. You can also connect GA4 and Search Console.
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Review the results and write the missing pages
Choose topics to write from site audit findings, keyword gaps and the questions where AI does not cite you, then draft them with the AI writer. Finish them by applying the editor's score and the GEO/AEO fix suggestions.
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Publish and track how citations change
You can publish to WordPress in one click and manage approvals and scheduled publishing on the content calendar. After publishing, re-check the prompts to see whether AI answers have started citing you.
Features
The official site describes 16 tools covering SEO, AI visibility, content and more, bundled into one subscription and one workspace, all reading the same data and writing into the same editor.
01AI visibility (LLMO/GEO)
Measure mentions and citations in AI answers, and act on them.
- AI Visibility — Records mentions, cited sources and share against competitors for each prompt on ChatGPT, Perplexity, Gemini and Google AI Overviews (automatic checks about every two weeks, plus on-demand checks)
- AI Overview Tracker — Records whether Google's AI Overviews named you, which competitors they named, and which pages they cited
- Prompt Discovery — Finds the buyer questions where your brand never comes up
- GEO & AEO — Checks entity clarity, answerable structure, structured data and sourced claims, and applies fixes inside the editor
- Brand Mentions — Collects mentions on news sites, blogs, forums, YouTube and Reddit weekly, and manages outreach through to winning a backlink (Business and above)
02Content
Write from your own documents, score, and publish.
- AI Content Generator — Ask in plain language and it drafts in 12 built-in formats (blog posts, case studies, one-pagers, emails, newsletters, LinkedIn posts, FAQs, press releases, training guides, event collateral, infographics and video scripts). Knowledge-based claims carry numbered sources
- Content Optimization — Scores readability, keyword coverage, structure, internal linking and search intent from 0 to 100, with one-click fixes. "People Also Ask" questions from the search results sit alongside
- Version history — Every version is saved with a diff (kept for 30 days on Starter, 90 days on Growth and 365 days on Business)
- Publishing and calendar — One-click publishing to WordPress, a content calendar with approvals, and scheduled publishing to up to three sites on Business
- AI Visual Assets — Captures your brand's colours and typography and generates hero images, carousels and social images in square, landscape and portrait formats
03SEO
Research and audits for climbing the search rankings.
- Site & GEO Audit — Audits your site from the perspective of both Google and AI crawlers. Runs automatically about every two weeks and on demand, and presents fixes in order of impact
- Keyword Research — Search volume, CPC, competition and trends (data from DataForSEO), keyword clustering, CSV import and export, and rank tracking
- Keyword Gap — Finds keywords where competitors rank and you do not. Those where a competitor sits at positions 11–20 are flagged as "quick wins"
- Competitor Analysis / Backlinks — Compares competitors' keywords, top pages and share of AI answers. Backlink gains and losses and gap analysis are on Business and above
04Local SEO, LinkedIn and ads
Supporting features available by plan or as an add-on.
- Local SEO — Google Business Profile management, rank tracking at each grid point on the map (geogrid), and AI-drafted replies to reviews (Growth and above)
- LinkedIn — Composing, scheduling and analysing posts (one page on Business and above)
- Ads (add-on) — The ads assistant "Muse" writes ad copy and creates images, and you publish to Meta and Google Ads
In addition, Veritas offers 32 free tools that work without signing up, such as an AI Crawler Checker, an llms.txt Generator and structured data (JSON-LD) generators.
Pricing
There are three self-serve plans plus Marketing Plus, an enterprise tier where the Veritas team runs point. Pricing is a flat fee per workspace, with no per-user charge up to each plan's user limit.
| Plan | Monthly billing (excl. GST) | Per month, billed annually (excl. GST) | Main limits and inclusions |
|---|---|---|---|
| Starter | ₹1,500 | ₹1,200 (save ₹3,600 a year) | 1 user / 50 tracked keywords / 3 competitors / 5 AI visibility prompts / 10 content conversations and 5 AI images a month. Site audit, keyword research and gap, GA4 and Search Console integration, WordPress publishing, AI visibility on four engines |
| Growth | ₹7,500 | ₹6,000 (save ₹18,000 a year) | 3 users / 150 keywords / 10 competitors / 10 prompts / 100 conversations and 25 images. Everything in Starter plus Local SEO (Business Profile, geogrid, review reply drafts) and reports |
| Business | ₹12,000 | ₹9,600 (save ₹28,800 a year) | 5 users / 500 keywords / 20 competitors / 25 prompts / 250 conversations and 50 images. Everything in Growth plus backlink analysis, Brand Mentions, LinkedIn management (1 page) and scheduled publishing to up to 3 sites |
| Marketing Plus | Custom quote | Custom quote | Everything in Business plus unlimited connected websites, tracked keywords and competitors, no user limit, 100 AI visibility prompts, unlimited conversations and 250 AI images, 3 LinkedIn pages, personalised onboarding, a monthly hygiene check, a dedicated customer success manager and SLA-backed support |
(Based on the official pricing page as of October 8, 2026. Annual billing is 20% off twelve months at the monthly rate, charged once upfront.)
How it differs from other LLMO/GEO tools
| Aspect | Veritas | OtterlyAI | Profound | Surfer | LLMOinsight |
|---|---|---|---|---|---|
| Core role | SEO + AI visibility + writing from your own documents, in one | AI search monitoring and optimization | From measurement to execution by agents | Content optimization (also has AI Tracker) | Measurement + improvement suggestions + content generation (Japanese) |
| AI engines tracked | ChatGPT, Perplexity, Gemini, AI Overviews | ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot, Claude | Up to 9 engines | ChatGPT, Perplexity, AI Mode / AI Overviews, Gemini, Claude | ChatGPT, Gemini, Claude, Perplexity, AI Overview |
| Article creation | Sourced drafts from your own documents (12 formats) | GEO optimization suggestions | Agents create AEO content | Article creation with Surfer AI | Content generation available |
| Entry price | ₹1,500/month (excl. GST) | $29/month | $99/month | From $49/month (billed annually) | Free plan available / paid from ¥9,800/month (excl. tax) |
| Interface language | English | English | English | English | Japanese |
(Information on other tools reflects each product page on this site at the time it was published.)
While many tools center on measuring exposure in AI search, Veritas centers on carrying those measurements straight through to drafting and publishing articles based on your own documents. Because traditional SEO features such as keyword research, site audits and rank tracking are included in the same subscription, it is a point of comparison for teams that currently pay separately for an SEO tool, an AI visibility tool and an AI writer.
Within the same AI visibility space, OtterlyAI, Peec AI and Profound from overseas, Japan's LLMOinsight and AIsearchmap, and, from the SEO content optimization angle, Surfer are comparable tools in the same category. For a side-by-side comparison, see Best LLMO/GEO tools compared.
Security and data handling
Who makes it
Optivus Technologies, which develops Veritas, was founded in New Delhi in 2025. Co-founders Advik Jain (CEO) and Udayan Ambwani (CTO) met as classmates at Georgia Tech in the US; after working at different companies, they started the firm with the aim of taking AI ideas all the way into production. Besides Veritas, the company also runs FlowFin, a tool for finance approvals and automation, and Canary, an AI chatbot for websites. On the official blog, both founders write about knowledge graphs and about preventing AI misinformation (hallucinations).
Frequently asked questions (FAQ)
Q. How much does Veritas cost?
A. On monthly billing, Starter is ₹1,500, Growth ₹7,500 and Business ₹12,000 (all excluding GST; 18% GST is added). Annual billing is 20% off. Marketing Plus is quoted individually (as of October 2026).
Q. Can I try it for free?
A. Every self-serve plan has a 7-day free trial. You need to register a payment method to start, but nothing is charged during the trial, and you will not be billed if you cancel before it ends.
Q. Which AI engines does it support?
A. Four: ChatGPT, Perplexity, Gemini and Google AI Overviews. Each prompt is re-checked automatically about every two weeks, and you can re-run it on demand.
Q. Can I use it in Japanese?
A. The interface is in English. As of October 2026, the official site does not mention support for writing or keyword research in Japanese. If you plan to use it on a Japanese site, the surest way is to check during the 7-day trial whether it fits your workflow.
Q. Can an agency manage multiple clients?
A. One account can handle multiple organizations. For agencies and consultancies, there is a Channel Partner Program with partner pricing and sales enablement.
Q. Is it related to Veritas Technologies?
A. No. Veritas at getveritas.io is a marketing platform from Optivus Technologies, and Veritas Technologies, the data protection software company, is a separate company and product.
The information on this page is based on what was published on the official site as of October 2026. Check the official site for the latest specifications and pricing.
