Photoroom
: How to use it, features, and the business problems it solves

How to Use

1. Create an account

   Create an account in the mobile app (iOS/Android) or the web version. You can try basic background removal even on the free plan.

2. Upload an image

   Upload the product or portrait photo whose background you want to remove. The AI automatically cuts out the subject.

3. Choose or generate a background

   In addition to making the background transparent (no background), you can use templates or Instant Backgrounds to generate a background with lighting and shadows that match the subject.

4. Polish your product photos

   Use AI tools such as product staging, virtual models, ghost mannequins, and recolor to finish your product images with a studio-shoot look.

5. Batch process and export

   Process large volumes of product images at once with batch editing of up to 250 images, and export them for e-commerce sites and social media.

Features

• AI background removal and transparency

  Automatically cuts out subjects with high precision and removes or transparentizes the background instantly.

• Instant Backgrounds (background generation)

  Generates backgrounds from a prompt or reference image that match the subject's lighting, shadows, and perspective.

• Product Staging

  Places products in realistic scenes and automatically adjusts the lighting, texture, and composition.

• Virtual models / ghost mannequins

  Lets you dress an AI model in your product or show the silhouette of clothing without a person (supports up to 4K).

• Batch editing (up to 250 images)

  Apply AI edits to multiple product images at once, dramatically streamlining your listing workflow.

• Editing tools like recolor, wrinkle removal, and shadow addition

  Includes AI editing tools for changing colors, refining details, adding shadows, and more.

• API and Shopify integration

  With API and Shopify integration, you can build product image generation and editing into your own workflow.

Pricing

Pricing is current as of June 2026. Prices are in US dollars, so the equivalent in yen will vary with exchange rates. Plan structures and prices are subject to change, so check the official pricing page for the latest information.

※ API usage is billed separately from the subscription (starting at around $20/month for the Basic plan). A free trial may be available. Check the official pricing page for details.

Pros & Cons

Pros

• High background-removal accuracy turns product photos into studio quality in seconds
• Rich set of e-commerce-oriented AI tools, such as product staging and virtual models
• Batch editing of up to 250 images streamlines large-scale listing work
• The UI supports Japanese on both the app and the web

Cons

• Advanced AI features and unlimited exports require a paid plan
• It uses an AI credit system, so generative features have a consumption cap
• API usage is billed separately from the subscription

Reviews & Reputation

• E-commerce operators and individual sellers highly praise it, saying "background removal is instant and highly accurate" and "mass-producing product photos has become overwhelmingly easier."
• Many note that "virtual models and product staging let us cut shooting costs."
• On the other hand, some point out that "the free version limits the number of exports" and "advanced features consume credits."

FAQ

Q. Is Photoroom free to use?

Yes. You can try basic features like background removal even on the free plan, but the number of exports and AI credits are limited. Unlimited exports and advanced AI features require a paid plan (Pro/Max).

Q. How does pricing work?

There are monthly Pro and Max plans, which are cheaper when billed annually. It uses an AI credit system, and API usage is billed separately from the subscription. Check the official pricing page for the latest pricing.

Q. Does it support Japanese?

Yes. The UI supports Japanese on both the mobile app and the web, so you can operate it with Japanese-language instructions.

Q. Is it good for e-commerce product photos?

Yes. It offers AI features specialized for e-commerce product image creation, such as background removal, product staging, virtual models, and batch editing, and it supports Shopify integration and an API.

How Photoroom Differs from Other Image-Editing AIs

For a more detailed comparison, please also see the pages for related services.