Photoroom
: How to use it, features, and the business problems it solves
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What is Photoroom?
An AI photo editor and product-visual studio that removes/replaces backgrounds and creates studio-quality product photos in seconds. It offers AI backgrounds, AI shadows, virtual models, batch editing of thousands of images, resizing, templates, and an API — suited to e-commerce sellers. Supports Shopify integration and iOS/Android apps.
Business problems it solves
About "Photoroom"
What is Photoroom
Photoroom is an AI photo editor and product-visual studio that removes/replaces backgrounds and creates studio-quality product photos in seconds. Under the banner "Sell at first sight," it covers background generation, product staging, batch editing, resizing, and templates for e-commerce sellers, brands, and marketers. It is used by over 1 million businesses and processes over 7 billion images per year.
At its core, Photoroom lets you instantly remove/replace a product photo's background and finish it into a ready-to-sell visual. It supports AI backgrounds, AI shadows, and virtual models, object removal and resizing, and batch editing at the scale of thousands of images. It also offers a brand kit, templates, Shopify integration, and an API.
Photoroom's strength is "product photography." Its background remover claims to be "the fastest and most precise," and it offers AI product photos, AI backgrounds, AI shadows, AI Fill, image enhancement, recolor, and video templates. It also works via iOS/Android apps, described as a "#1 mobile app in 40+ countries." The AI model used is not publicly disclosed.
How to use
Add a product photo, and process the background or generate product shots.
Add a photo
Upload a product photo (web/app).
Process the background
Instantly remove the background and add AI backgrounds/shadows.
Refine
Finish with object removal, resizing, and templates.
Batch & integrate
Batch-edit thousands and sync/export to Shopify, etc.
You can start for free. Paid plans make core tools (background removal, retouch, AI Fill, enhancer) unlimited. AI backgrounds/shadows and video generation are available on higher tiers.
Key features
01Background removal & AI product photos
Beyond fast, precise background removal, it generates studio-quality product visuals with AI backgrounds, product staging, AI shadows, and virtual models. It also offers recolor, object removal, and an image enhancer.
02Batch editing, resize, templates
Supports batch editing at the scale of thousands (Batch Edit), Instant Resize to every format, templates, and video templates/generation. A brand kit unifies colors, logos, and layouts.
03Integration, API, apps
Supports Shopify and marketplace sync, an image API (background removal / image editing), and iOS/Android apps — streamlining product-image creation from e-commerce listings to marketing assets.
Pricing
You can start for free; the figures below are the monthly price when billed annually (monthly billing is higher). Plans differ by AI credits, exports, and more.
| Plan | Monthly (billed yearly) | AI credits/mo | Main content |
|---|---|---|---|
| Pro | ¥825 | 8,000 | Unlimited core tools, AI backgrounds, virtual models |
| Max (popular) | ¥2,084 | 25,000 | + Video generation, Shopify integration |
| Ultra | ¥12,159 | 75,000 | + 4K resolution, stronger video generation |
| Enterprise | Contact sales | Custom | SLA, SSO, dedicated onboarding |
There is also a free "Start for free." The API is billed separately (background removal $0.02/image, image editing $0.10/image). The figures above are in JPY at annual-billing rates; monthly billing is higher. Prices are subject to change; check the official site for the latest (as of August 2026).
How it differs from other photo-editing / product-photo AIs
Photoroom stands out by specializing in "product photos that sell," covering everything from background processing to product-photo generation and batch editing in one. It differs from general design tools in its optimization for e-commerce product images and its bulk processing.
| Aspect | Photoroom | Canva | PicCopilot |
|---|---|---|---|
| Focus | Product-photo editing/generation | General design | AI images for e-commerce/ads |
| Strength | Background processing, batch editing, Shopify sync | Templates, flexibility | Product images, banners |
| Use | E-commerce listings, product visuals | Broad creation | E-commerce, ads |
Canva, for general design, and PicCopilot, strong at AI images for e-commerce/ads, make good points of comparison. For e-commerce businesses that want to streamline product-photo background processing and high-volume image creation, Photoroom is a strong option.
The information on this page is based on the official site as of August 2026. Please check the official site for the latest specifications and pricing.
